Skip to main content

General Mills brings back marshmallow-only Lucky Charms, but only to 10,000 customers

It might make a nice dessert.
  • Author:
  • Updated:

You know how many cereals are so sugary that they barely qualify as having even the remotest health benefit? Well, check this out.

Minnesota's-own General Mills has announced a special promotion on Monday, revealing it intends to release 10,000 boxes of Lucky Charms that only contain the marshmallow pieces.

That's right, none of this silly cereal stuff, just 100 percent marshmallow.

Unfortunately you won't find these boxes on the shelves. You're able to get your hands on one by first picking up one of 10,000 regular boxes of Lucky Charms (so you have to buy a box in the first place, clever clever) that feature a special code on the back panel.

"Just enter that 14-digit code at to see if you’re one of the 10,000 lucky winners," General Mills says.

After you've done that, it should be a few weeks until the box arrives.

General Mills has really ramped up the offer for its fans, after an overwhelming response to a competition in 2015 that saw it give away just 10 boxes of marshmallow-only Lucky Charms.

"We were overwhelmed with calls, e-mails, and tweets ... asking for a box of our Lucky Charms marshmallows. So this year we wanted to give them even more opportunities to win," Priscilla Zee, senior marketing manager for the company, said.

Next Up

Screen Shot 2022-01-28 at 5.04.00 PM

David Arquette gives shoutout to MN's F1rst Wrestling on James Corden show

The Hollywood actor wrestled at at a F1rst Wrestling show at First Avenue in early 2019.

Best Buy - jjbers, Flickr

6 charged in Black Friday mass thefts at Twin Cities Best Buys

The group stole from three Best Buy stores that afternoon, the charges say.

Nicollet County Bell Jan 2022 4

Thieves steal large bell from rural MN church, don't get far with it

The bell was found in a ditch with tow ropes around it.


COVID: More help coming to Minnesota hospitals, Walz says

More than 200 medical professionals are coming to help at short-staffed hospitals.

Screen Shot 2022-01-28 at 9.04.12 AM

Suspect arrested after falling asleep in vehicle at rest stop

The man was sleeping in a stolen vehicle in the parking lot of an I-94 rest area.

DOminos pizza flickr mr blue maumau

Charges: Edina man threatened to shoot up Domino's Pizza

He claimed a delivery driver had flipped him off, the charges say.

carvana vending machine

Carvana seeking to build vehicle vending machine in Twin Cities

The online car dealership submitted a letter of intent to buy land in the metro to build a fulfillment center.

Kwesi Adofo-Mensah

Coller: New Vikings GM Adofo-Mensah needs to be ruthless

Kwesi Adofo-Mensah needs to make some big, difficult decisions, writes Matthew Coller.

Patrick Graham

Report: Vikings to interview Giants' Patrick Graham for head coach

Graham coached with the Patriots under Bill Belichick for six years.

floor and decor screengrab

Home brand plans 'flagship' store in Maple Grove AMC Theater space

This will be the company's first Minnesota location.


Minnesota's COVID-19 update for Friday, January 28

The state is still in the process of catching up with 10,000 yet-to-be processed tests.

Bryan Acuna

Twins sign 16-year-old brother of Braves star Ronald Acuna Jr.

Bryan Acuna is one of the top international prospects, according to


General Mills introduces new Lucky Charms marshmallow, scraps the hourglass

The magical unicorn is the first permanent marshmallow in a decade.

People are buying less yogurt and soup, and it's hurting General Mills

General Mills is paying for falling behind with the Greek-style yogurt craze.

People are buying less yogurt and soup, and it's hurting General Mills

General Mills is paying for falling behind with the Greek-style yogurt craze.

Video: We spent 2 hours counting out a box of marshmallow-only Lucky Charms

How many marshmallows are in a marshmallow-only box of Lucky Charms? We know ????.

After 38 years in Uptown, Green Mill is closing on Hennepin Ave.

A popular and growing Twin Cities burger chain will take its place.