Skip to main content

General Mills brings back Wheaties boxes with Olympic greats

The cereal boxes will feature Mary Lou Retton, Bruce Jenner and Muhammed Ali. They'll hit grocery stores late this month. Check out the pics at the Business Journal ...
  • Author:
  • Updated:
    Original:

The cereal boxes will feature Mary Lou Retton, Bruce Jenner and Muhammed Ali. They'll hit grocery stores late this month. Check out the pics at the Business Journal ...

Next Up

Anthony Edwards

Ingram's clutch 3-pointer thwarts Ant's fourth-quarter rally

Anthony Edwards went off in the fourth quarter but Brandon Ingram capped off a big night with a win.

Pixabay - laptop computer dark screen

19 years in prison for Plymouth man who produced child porn

He used Instagram and other programs to exploit minors.

redington mushing sled dog

Sled dog team hit by snowmobile in hit-and-run in Wisconsin

One dog had to have surgery after breaking his leg in three places.

lanesboro minnesota

Southern Minnesota city named most stunning small town in MN

And it ranks No. 42 out of 50 on the ranking of each state's stunning towns.

duluth police

Threat forces Duluth school into lockdown

Police K9s searched the school before it was given the all clear.

wayzata east middle school

Suspect steals keys from woman at Wayzata school, drives off in her car

It happened during a basketball game at Wayzata East Middle School in Plymouth.

money hundred dollar bills

Defense attorney sentenced to workhouse for swindling client

She told the client he was facing 15-20 years in prison unless he stumped up more cash.

Mike Zimmer

Mike Zimmer's Vikings tenure was pockmarked by disputes with staff

Mike Zimmer's "my way or the highway" approach didn't work out in the end.

child vaccine pexels

Walz announces $200 reward for families who get kids aged 5-11 vaccinated

It's the latest incentive program launched by the State of Minnesota.

Ben dapper

Hockey community rallies around player who's fighting cancer

They sent him off with a show of support on Sunday.

tesla

Tesla commits to buying nickel from proposed Minnesota mine

The mine has yet to go through the permitting process.

Related

Olympic champ Douglas endorses Corn Flakes over Wheaties

Golden Valley-based cereal product Wheaties will not be the breakfast of Olympic champion Gabby Douglas. Kellogg Co. announced Friday that the Olympic women's gymnastics gold medalist will appear on boxes of Corn Flakes in her championship glory. The move is similar to the endorsement choice of Olympic gold medalist Michael Phelps in 2008.

General Mills gives Wheaties treatment to Olympians Phelps, May-Treanor

Golden Valley-based General Mills Thursday announced that not one, but two Olympic gold medal winners will appear on upcoming Wheaties cereal boxes. The company said consumers can expect to see swimmer Michael Phelps and beach volleyball player Misty May-Treanor on limited-edition boxes starting next month.

General Mills going digital with its cereal boxes

The Golden Valley-based company is starting to use QR codes and smartphone apps to interact with consumers. USA Today has video that shows how Big G is using the new technology to enhance the back of cereal boxes.

General Mills accused of collecting data from kids

General Mills is coming under fire by nearly 20 children’s advocacy, health and public interest groups for violating a federal law to protect children's privacy, the New York Times reports. The coalition claims five well-known companies, including the Golden Valley-based cereal maker, are encouraging kids, who play games or use other features on their websites, to provide email addresses of their friends without seeking parental consent.

Man who recently staged fiery General Mills protest dies

The Twin Cities man who gained national television attention earlier this month for setting a box of Cheerios on fire outside General Mills headquarters in Golden Valley, has died of a heart attack. Michael L. Leisner, 65, of Andover, staged his one-man protest over the cereal maker's support for same-sex marriage.

General Mills to cut sugar, salt in breakfast cereals

Minnesota-based General Mills and Nestlé SA will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, which is the latest attempt by major food companies to respond to health concerns, Reuters reports.