General Mills going digital with its cereal boxes

The Golden Valley-based company is starting to use QR codes and smartphone apps to interact with consumers. USA Today has video that shows how Big G is using the new technology to enhance the back of cereal boxes.
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The Golden-Valley based company is starting to use QR codes and smartphone apps to interact with consumers. USA Today has video (below) that shows how Big G is using the new technology to enhance the back of cereal boxes.

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