Nine grams of sugar per serving seems to be the limit. Any more than that and children are less likely to keep eating.
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Declining advertising revenue has also been cited as a reason.
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Minnesota-based General Mills and Nestlé SA will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, which is the latest attempt by major food companies to respond to health concerns, Reuters reports.
General Mills is bringing back two iconic advertising mascots to appear in ads. The Jolly Green Giant debuted in a TV commercial Monday to encourage kids to eat more vegetables. The cartoon-like Cheerios Kid from the 50s and 60s is making an appearance in online ads.
The Golden Valley-based company is starting to use QR codes and smartphone apps to interact with consumers. USA Today has video that shows how Big G is using the new technology to enhance the back of cereal boxes.
General Mills is coming under fire by nearly 20 children’s advocacy, health and public interest groups for violating a federal law to protect children's privacy, the New York Times reports. The coalition claims five well-known companies, including the Golden Valley-based cereal maker, are encouraging kids, who play games or use other features on their websites, to provide email addresses of their friends without seeking parental consent.
A limited number of Cascadian Farm Granola Bars may be linked to a larger recall of peanut products due to salmonella contamination. General Mills announced the recall is a precaution because peanut pieces may have been sourced from Sunland, Inc. The peanut manufacturer has expanded its recall to 240 products after 35 people from 19 states have fallen ill.
