General Mills Inc. is teaming up with Coborn's Inc., a supermarket operator based in St. Cloud, to test a home delivery service in the Twin Cities, the Pioneer Press reports.
The Golden Valley-based packaged food giant has created a line of 25 frozen Betty Crocker meals, focusing on seniors, that will be available through CobornsDelivers.
Many of the meals, based on recipes from the Betty Crocker cookbook, include classic favorites like pot roast, beef stew and pasta.
If the pilot program is successful in the metro, the Star Tribune says General Mills plans to expand it to other markets.
“The key thing we are trying to do here is learn,” Martin Abrams, a General Mills marketing director, told the newspaper. “We haven’t done something like this on a major scale in the past.”
Customers can order meals by calling 1-800-238-8368 or online at BettyCrockerKitchens.com and receive them within 24 hours.
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