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General Mills gets sweet on Hershey's partnership

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General Mills and Hershey's are betting that their two iconic brands will taste great together, as the Golden Valley-based food company announced Wednesday that it will unveil several new products in partnership with the Pennsylvania chocolate company.

The Pioneer Press reports that in July, General Mills will launch more than a dozen products bearing Hershey's brand names, including a cereal called Hershey's Cookies 'N' Creme.

If that gets your sweet tooth humming, just wait. There's more. Six Hershey's/Betty Crocker baking mixes are coming, reports the PiPress, for chocolate-chunk cookies and Reese's peanut-butter-and-chocolate cupcakes.

Somehow we knew someone's peanut butter would get in someone's chocolate over this.

General Mills also is introducing six varieties of canned frosting, including a new Almond Joy flavor, reports the St. Paul paper. General Mills tested some of these products on its Facebook fans.

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