General Mills gets sweet on Hershey's partnership

Author:: BMTN Staff
Updated:: Mar 8, 2018
Original:: Jun 28, 2013

General Mills and Hershey's are betting that their two iconic brands will taste great together, as the Golden Valley-based food company announced Wednesday that it will unveil several new products in partnership with the Pennsylvania chocolate company.

The Pioneer Press reports that in July, General Mills will launch more than a dozen products bearing Hershey's brand names, including a cereal called Hershey's Cookies 'N' Creme.

If that gets your sweet tooth humming, just wait. There's more. Six Hershey's/Betty Crocker baking mixes are coming, reports the PiPress, for chocolate-chunk cookies and Reese's peanut-butter-and-chocolate cupcakes.

Somehow we knew someone's peanut butter would get in someone's chocolate over this.

General Mills also is introducing six varieties of canned frosting, including a new Almond Joy flavor, reports the St. Paul paper. General Mills tested some of these products on its Facebook fans.

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Golden Valley-based General Mills will start shipping more than three dozen new yogurt products next month as it tries to revitalize its U.S. yogurt business. Some of the new items include a 100-calorie Yoplait Greek yogurt and Yoplait Fruplait.

General Mills is coming under fire by nearly 20 children’s advocacy, health and public interest groups for violating a federal law to protect children's privacy, the New York Times reports. The coalition claims five well-known companies, including the Golden Valley-based cereal maker, are encouraging kids, who play games or use other features on their websites, to provide email addresses of their friends without seeking parental consent.

The Golden Valley-based company came out Thursday to voice its opposition to the proposed constitutional amendment banning same-sex marriage in Minnesota. "We do not believe the proposed constitutional amendment is in the best interests of our employees or our state economy -- and as a Minnesota-based company we oppose it," General Mills said in a statement. The Pioneer Press notes General Mills and Little Canada-based St. Jude Medical are the only two major corporations in Minnesota to publicly oppose the marriage amendment.

Golden Valley-based General Mills Inc. says that its fiscal first-quarter profit went up 35 percent, with acquisitions lifting sales, the Associated Press reports. The results in the latest quarter were aided by the food maker's purchase of a controlling stake in Yoplait International and Food Should Taste Good, a natural snack foods company.

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