When Golden Valley-based General Mills opens its cereal crypt this fall, three of its monstrous favorites will emerge with a whole new look.
USA Today says the new cereal boxes for Boo Berry, Count Chocula and Franken Berry were designed with the help of DC Comics, including famed illustrator Jim Lee.
Lee, who has worked on such comic book character icons as Batman, Superman and the Justice League, worked specifically on the Boo Berry box.
"I have a lot of highlights in my career that have nothing to do with superheroes. This is definitely one of them," Lee tells USA Today. He also says he had an affinity for Boo Berry when he was a kid.
"I loved the milk turning blue afterward, and it brought back a lot of childhood memories," Lee says.
Lee tells the Taste of General Mills blog that he drew six or seven versions of the new Boo Berry before deciding on an image that worked. The illustrator and his fellow artists also drew the cartoon strips that will appear on the back of each box.
While around for decades, General Mills' monster cereals have only been available to consumers in the fall months since 2010.
Taste of General Mills says the Count Chocula and Franken Berry cereals were created in 1971 and Boo Berry became part of the monster cereal lineup in 1973.
Fans of the classic look of Boo Berry, Count Chocula and Franken Berry can still get their fill of the cereal and retro boxes at Target stores when the product goes on sale, the blog says.
Those boxes, featuring the 1979 designs of Count Chocula and Franken Berry, and the 1980 look of Boo Berry, will also feature cut-out masks, General Mills says.