General Mills hires top-level marketing executive away from MillerCoors

Author:
Updated:
Original:

A top-level marketing executive is leaving MillerCoors to join Golden Valley-based General Mills, Advertising Age reports.

General Mills says Jackie Woodward will serve in the newly-created position of VP-global media, where she will oversee all paid, owned and earned marketing efforts to "drive high-impact media plans."

Woodward had served as VP-marketing connections at MillerCoors since 2008. She joined the company in 2006, after leaving a position with McDonald's.

The move allows Woodward to branch out and oversee global media, since MillerCoors only operates in the U.S., Advertising Age says.

"We're confident this addition to our team will enable us to further advance our global media capabilities and drive rapid adoption of media strategies across our … businesses and key international markets," General Mills Senior VP-Chief Marketing Officer Mark Addicks said in a statement.

According to the publication, General Mills is the 44th largest advertiser in the country and spent $894.2 million in the U.S. in 2013. MillerCoors is the nation's 45th largest advertiser, having spent $839.9 million in the country last year.

General Mills came under fire in April over a story in the New York Times, which said liking the company on social media could render consumers unable to sue General Mills.

The Times article explained that the company had established a new policy, which “broadly asserts that consumers interacting with the company in a variety of ways and venues no longer can sue General Mills, but must instead submit any complaint to ‘informal negotiation’ or arbitration.”

General Mills spokesman Mike Siemienas told the Times that the “online communities” mentioned in the policy referred only to those online communities hosted by General Mills on its own websites.

A few days later, General Mills withdrew the new policy, the Times reported. In a statement on its website, the company said the new terms were “widely misread” and caused consumers to be concerned.

“So we’ve listened – and we’re changing them back to what they were before," part of the statement read.

Next Up

Screen Shot 2021-04-10 at 1.53.51 PM

Police looking for 'person of interest' in connection to woman's killing

The public is advised to avoid approaching him and to call 911.

covid, vaccine

Here is Minnesota's COVID-19 update for Saturday, April 10

Cases and hospitalizations have been on the rise in Minnesota.

Gabe Kalscheur

Gabe Kalscheur announces he's transferring to Iowa State

The former Gopher guard entered the transfer portal last month.

Walz

Asked about restrictions, Walz says Minnesota is in a 'hold pattern'

Meanwhile, the governor of Michigan is urging people to stay home to slow the spread.

walz and zapko

Watch: Beloved MN sign language interpreter profiled on Today Show

Nic Zapka's work made her an internet celebrity last year.

White Bear Lake Area High School

White Bear Lake students hold walkout over racist social media comments

School officials are investigating the anonymous Instagram account.

Screen Shot 2021-04-09 at 4.48.00 PM

Hennepin Co. medical examiner: Police interaction tipped Floyd 'over the edge'

Medical Examiner Dr. Andrew Baker, who performed Floyd's autopsy, testified Friday in the trial of former MPD officer Derek Chauvin.

Siren

Attention, CNN: There will be extra tornado sirens in Minnesota next week

The national broadcaster was caught by surprise by the test this past Wednesday.

Screen Shot 2021-04-09 at 11.41.46 AM

Minneapolis Parks and Rec buys land to create park in North Loop

The Parks and Recreation Board is paying just over $2M for the land.

Related

General Mills accused of collecting data from kids

General Mills is coming under fire by nearly 20 children’s advocacy, health and public interest groups for violating a federal law to protect children's privacy, the New York Times reports. The coalition claims five well-known companies, including the Golden Valley-based cereal maker, are encouraging kids, who play games or use other features on their websites, to provide email addresses of their friends without seeking parental consent.