General Mills is shelling out $8B for natural pet food firm Blue Buffalo

The Golden Valley company is branching out into pet food.
Author:
Updated:
Original:

Not content with feeding humans, General Mills is branching out into the animal world as well. 

The Golden Valley-based company announced on Friday it's agreed to a deal to buy Blue Buffalo Pet Products for a whopping $8 billion.

It's a sign the company is looking to grab a slice of the growing pet food market that is increasingly moving toward natural products.

Blue Buffalo, founded in 2002, makes food and treats for dogs and cats and sales have been good, with growth rising by 12 percent on average over the last three years.

"In pet food, as in human food, consumers are seeking more natural and premium products and we have tremendous respect for how attentive Blue Buffalo has been to the needs of their consumers, pet parents and pets, as they have built their brand," General Mills CEO Jeff Harmening said in a statement.

As USA Today notes, General Mills is repositioning itself as consumers move away from canned and dried goods, seeking healthier, more natural options.

General Mills has been shifting with its human food offerings through the takeover of organic brands like Annie's, Larabar and EPIC.

Next Up

Screen Shot 2019-07-18 at 9.10.30 AM

Mpls council proposal would cut nearly $8M from 2021 police budget

The "Safety for All Budget Plan" was introduced Friday.

Shayne Munich

Minneapolis police appeal for help finding missing man

Shayne Munich is described as a vulnerable adult.

Screen Shot 2020-11-27 at 6.26.50 PM

Minnesota nurse's story about her battle with COVID-19 goes viral

A month later, Ashley Walter is on a hard road to recovery.

Adam Thielen

Report: Still on COVID-19 list, Thielen not expected to play Sunday

Thielen was placed on the COVID-19/Reserve list on Monday.

Image from iOS (19)

Mask-wearing, distancing a common sight on MOA's Black Friday

Thousands of shoppers were out and about on Black Friday despite the COVID-19 situation.

Tim Walz

Gov. Tim Walz, MDH react to record-setting COVID-19 deaths

Minnesota can expect further bad news over the coming weeks.

covid-19, coronavirus

Record 101 COVID-19 deaths reported in Minnesota

The figures are from Wednesday, with no update provided on Thanksgiving.

Screen Shot 2020-11-27 at 9.29.12 AM

Target reveals its 'Cyber Week' online deals

The sales will run from Nov. 29 to Dec. 5.

Related

Screen Shot 2019-12-11 at 10.01.28 AM

General Mills to add new Cheerios shape for a limited time run

The Golden Valley food giant is doing it for heart health.

Lawsuit calls out General Mills' '100% natural' claim

Just what does '100% natural' mean? That's what two California residents want to know as they file suit against General Mills over their claims on every label of Nature Valley Granola bars. The lawsuit points out the tasty treats are loaded with processed foods.

Parental benefits just got better for General Mills workers

Up to 20 weeks of paid maternity leave is among the changes.

What is Kernza? General Mills thinks it'll make a good grain – and help soil

Why Kernza could be a valuable, eco-friendly grain in the future.

What is Kernza? General Mills thinks it'll make a good grain – and help soil

Why Kernza could be a valuable, eco-friendly grain in the future.

General Mills profit rises on Yoplait, snack food acquisitions

Golden Valley-based General Mills Inc. says that its fiscal first-quarter profit went up 35 percent, with acquisitions lifting sales, the Associated Press reports. The results in the latest quarter were aided by the food maker's purchase of a controlling stake in Yoplait International and Food Should Taste Good, a natural snack foods company.