General Mills stakes out gluten-free niche - Bring Me The News

General Mills stakes out gluten-free niche

General Mills has been pitching gluten-free products to a niche market. The New York Times Magazine reports in the process the Golden Valley company has become heroes for people with a rare digestive disorder. General Mills has put gluten-free lables on more than 300 of its products and has reformulated others--like Chex cereals, to appeal to people with ciliac disease.
Author:
Publish date:

General Mills has been pitching gluten-free products to a niche market. The New York Times Magazine reports in the process the Golden Valley company has become heroes for people with a rare digestive disorder. General Mills has put gluten-free lables on more than 300 of its products and has reformulated others--like Chex cereals, to appeal to people with ciliac disease.

Next Up

Related

General Mills recalls granola bars containing peanuts

A limited number of Cascadian Farm Granola Bars may be linked to a larger recall of peanut products due to salmonella contamination. General Mills announced the recall is a precaution because peanut pieces may have been sourced from Sunland, Inc. The peanut manufacturer has expanded its recall to 240 products after 35 people from 19 states have fallen ill.

General Mills resurrects Green Giant, Cheerios Kid

General Mills is bringing back two iconic advertising mascots to appear in ads. The Jolly Green Giant debuted in a TV commercial Monday to encourage kids to eat more vegetables. The cartoon-like Cheerios Kid from the 50s and 60s is making an appearance in online ads.

General Mills to launch new yogurt

Golden Valley-based General Mills will start shipping more than three dozen new yogurt products next month as it tries to revitalize its U.S. yogurt business. Some of the new items include a 100-calorie Yoplait Greek yogurt and Yoplait Fruplait.

General Mills cereal

General Mills to cut sugar, salt in breakfast cereals

Minnesota-based General Mills and Nestlé SA will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, which is the latest attempt by major food companies to respond to health concerns, Reuters reports.

Man who recently staged fiery General Mills protest dies

The Twin Cities man who gained national television attention earlier this month for setting a box of Cheerios on fire outside General Mills headquarters in Golden Valley, has died of a heart attack. Michael L. Leisner, 65, of Andover, staged his one-man protest over the cereal maker's support for same-sex marriage.

General Mills going digital with its cereal boxes

The Golden Valley-based company is starting to use QR codes and smartphone apps to interact with consumers. USA Today has video that shows how Big G is using the new technology to enhance the back of cereal boxes.

'Fruit Suit' against General Mills will go forward

Golden Valley-based General Mills is accused of incorrectly describing the ingredients of its fruit snacks as having 'real fruit.' The federal lawsuit is one of many recent suits accusing food companies of advertising products as being healthier than they are.

General Mills cereal

General Mills accused of collecting data from kids

General Mills is coming under fire by nearly 20 children’s advocacy, health and public interest groups for violating a federal law to protect children's privacy, the New York Times reports. The coalition claims five well-known companies, including the Golden Valley-based cereal maker, are encouraging kids, who play games or use other features on their websites, to provide email addresses of their friends without seeking parental consent.