General Mills stakes out gluten-free niche

General Mills has been pitching gluten-free products to a niche market. The New York Times Magazine reports in the process the Golden Valley company has become heroes for people with a rare digestive disorder. General Mills has put gluten-free lables on more than 300 of its products and has reformulated others--like Chex cereals, to appeal to people with ciliac disease.
Author:
Updated:
Original:

General Mills has been pitching gluten-free products to a niche market. The New York Times Magazine reports in the process the Golden Valley company has become heroes for people with a rare digestive disorder. General Mills has put gluten-free lables on more than 300 of its products and has reformulated others--like Chex cereals, to appeal to people with ciliac disease.

Next Up

Miguel Sano

Twins blow lead, drop to numbing 0-7 in extra innings

Byron Buxton left the game in the ninth inning with an apparent injury.

Minnesota State Fair

There will be no state-ordered restrictions for the State Fair this year

Fair organizers could still implement their own COVID safety restrictions.

Walz-May 6 - address

Walz: Prepare for a summer 'where just the simple pleasures will be back again'

But the governor made clear vaccinations are key to getting there more quickly.

moderna vaccine covid

Drug trial shows Moderna vaccine is 96% effective in teens

The drugmaker still needs federal authorization following more studies.

raku sushi

St. Louis Park restaurant owners accused in 'sophisticated' tax fraud scheme

They're accused of underpaying sales taxes by nearly $240,000.

uss minneapolis bell

Minneapolis Parks to get historic bell, wheel back from Minnetonka HS

The bell and wheel were stolen years ago and were discovered last year at Minnetonka High School.

Kellen Mond

Coller: Draft solidifies that 2021 holds answers to Vikings' future at QB

Matthew Coller writes a weekly Vikings column for BMTN, with more of his work found at Purple Insider.

Related

General Mills recalls granola bars containing peanuts

A limited number of Cascadian Farm Granola Bars may be linked to a larger recall of peanut products due to salmonella contamination. General Mills announced the recall is a precaution because peanut pieces may have been sourced from Sunland, Inc. The peanut manufacturer has expanded its recall to 240 products after 35 people from 19 states have fallen ill.

Subway to test Gluten-free in Twin Ports

The Twin Ports is one of only four locations across the country where the sandwich chain is testing the Gluten-free option. A store manager says so far the response has been positive.

Chuck E. Cheese to test gluten-free options in Minnesota

According to a press release: The new food items, which include a gluten-free pizza and chocolate cupcake, will begin testing at all Minnesota locations to gauge demand for future national availability.

General Mills resurrects Green Giant, Cheerios Kid

General Mills is bringing back two iconic advertising mascots to appear in ads. The Jolly Green Giant debuted in a TV commercial Monday to encourage kids to eat more vegetables. The cartoon-like Cheerios Kid from the 50s and 60s is making an appearance in online ads.

General Mills to cut sugar, salt in breakfast cereals

Minnesota-based General Mills and Nestlé SA will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, which is the latest attempt by major food companies to respond to health concerns, Reuters reports.

General Mills to launch new yogurt

Golden Valley-based General Mills will start shipping more than three dozen new yogurt products next month as it tries to revitalize its U.S. yogurt business. Some of the new items include a 100-calorie Yoplait Greek yogurt and Yoplait Fruplait.

General Mills going digital with its cereal boxes

The Golden Valley-based company is starting to use QR codes and smartphone apps to interact with consumers. USA Today has video that shows how Big G is using the new technology to enhance the back of cereal boxes.