General Mills unveils new website, with help from Huffington Post

Golden Valley-based General Mills recently took a step into the arena of "branded content," assisted by popular news site Huffington Post, The Wall Street Journal reports. The site, LiveBetterAmerica, is aimed at giving visitors information on healthy living, is built on the Huffington Post technology platform.
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The Huffington Post is getting into the business of helping its advertisers become publishers themselves, The Wall Street Journal reports.

With the help of the news website, Golden Valley-based General Mills Inc. on Wednesday unveiled LiveBetterAmerica.com, a website built on the Huffington Post technology platform, the Wall Street Journal says.

The site isn't part of the Huffington Post, but it will include health and lifestyle articles from its writers, as well as recipes from General Mills, and additional content from online health publisher Everyday Health.

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