General Mills unveils plan to keep Star Wars raging in your breakfast bowl


Even when May the fourth is no longer with you, the legacy of this year's Star Wars Day may still greet you when you pour a bowl of cereal.

Twin Cities-based General Mills used May fourth to announce the release of its new Star Wars cereal, which the company says will hit supermarkets in June.

The Pioneer Press notes the cereal will be much like one of General Mills' existing brands, Lucky Charms. But in this case the little marshmallows will be shaped like various Star Wars icons including Yoda, a Storm Trooper, and a couple different lightsabers.

In its blog, A Taste of General Mills, the company looks back on its history of Star Wars-themed items. Some were toys included in cereal boxes, although there was a Star Wars cereal on the market for a limited time in 2002.

This time, a General Mills spokesman tells the Pioneer Press, Star Wars is a permanent addition to the company's roster of cereals. And as more movies in the series are released, the characters depicted on the box covers and in the cereal will be updated, the company says.

While it'll be another month or more before the new cereal is available, General Mills is giving away vintage Star Wars movie posters in boxes of some of its other brands through May 11.

May the Fourth (as in "May the Fourth be with you") was also celebrated at Target Field, where the Minnesota Twins were in the spirit of the day.

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