Surly Brewing Co. is growing, and soon people in Wisconsin won't have to go very far to get their hands on the Twin Cities brew.
Surly beers are expected to be in Wisconsin bars and liquor stores later this year, the Minneapolis-St. Paul Business Journal reports, after the brewery reached a deal with Wisconsin-based Beechwood Specialty Sales and Service to distribute beer in the state.
For more information on when Surly will launch in Wisconsin, follow Surly Wisconsin on Twitter.
The Business Journal says Surly will face some tough competition there. It's home to some famous brands, including Jacob Leinenkugel Brewing Co., Pabst Brewing, and Miller Brewing, and also has a solid craft beer scene – more than 100 craft breweries are in operation in the state, the Wisconsin Brewer's Guild notes.
For the last few years, Surly pulled back from out-of-state markets (Chicago, the Dakotas and western Wisconsin) to refocus on meeting demand in Minnesota, Brew Bound reported.
But after planning and opening its destination brewery in Minneapolis, where the company is able to brew more beer, it began expanding back into its former markets, including Chicago and earlier this month in Iowa.