Forget getting up early for a Friday morning doorbuster.
The Star Tribune is among the media organizations noting that thousands of hard core shoppers are increasingly starting their holiday shopping marathon on Thanksgiving Day.
The newspaper cited Marlee Kosanke of Shoreview as an example of the kind of bargain hunter who is part of the movement that has turkey day "dethroning Black Friday as the best shopping day of the year." Her family moved their traditional holiday dinner to Wednesday to better begin shopping.
A number of big box retailers opened on Thursday evening, including Best Buy. At the Minnetonka store, the Richfield-based company's CEO Hubert Joly met employees at a pep rally shortly before the 5 p.m. opening. The Star Tribune said that he thanked the employees for working on Thanksgiving.
NPR noted that more than a dozen major retailers, including Macy's, Target and Kohl's , opened at the same time as they did last year, greeting customers at 5 p.m. or 6 p.m. on Thanksgiving. The big exception wasJ.C. Penney, which opened at 3 p.m.
Not every retailer opened on the holiday. A few chain stores, including Staples and H&M, were open on Thanksgiving last year but did not open this year. REI made news when the outdoor retailer announced it would remain closed on both Thanksgiving and Black Friday.
USA Today added that many consumers are not waiting for Cyber Monday to get begin shopping online. The newspaper noted that a growing number of shoppers got busy online, shopping from home. Quoting research firm Adobe, their story said that between midnight and 5:30 p.m on Thanksgiving Day, some $1 billion had been generated in online sales.
That's a hike of 22 percent from the previous Thanksgiving, with over 26 percent of sales from mobile devices. The firm projects total mobile sales will be 29 percent, setting a new record.