Fifteen hours in, Give to the Max Day's Minnesota movement had hauled in more than $11.1 million – putting it on pace to best last year's record donation effort.
The day-long fundraising feeding frenzy known as Give to the Max Day allows donors to shop by category or location for a cause that’s dear to them and make an online contribution to the nonprofit or school.
On the GiveMN website, a live tracker shows how much money has been given, and how much time is left to donate.
Now in its sixth year, the concept has gained popularity. In fact, last year it proved to be too popular for its website, which crashed for several hours under the weight of the heavy traffic. Even so, the 2013 edition of Give to the Max Day raised more than $17 million from a record 52,000 donors.
So far in 2014, no such issues have been reported (although according to the blog, there were a few small hiccups with duplicate confirmation emails and an inaccuracy with the real-time ticker, but those have since been resolved).
The Pioneer Press reports organizers hoped a simplified website would prevent a repeat of the glitches.
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