Give to the Max Day raises more than $17 million

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By 11:00 Thursday night, Minnesotans had donated more than $17.5 million to charities and nonprofits for Give to the Max Day, according to GiveMN's website.

The seventh annual daylong giving campaign by the organization GiveMN is a fundraising feeding frenzy that allows donors to shop through 40,000 different fundraising pages to donate to find a cause that's dear to them and make a contribution. (You can click here for more information on how to donate through the website.)

The 11 p.m. total was $17,587,784, the organization's website showed, with Cretin-Derham Hall having raised the most money at $505,511.

In an effort to encourage Minnesotans to give what they can, GiveMN has matching donations and events throughout the day, including a lip sync battle with local principals.

And the Bush Foundation has donated $150,000 for prizes that will be awarded to different organizations through "golden ticket" drawings every hour, GiveMN says.

Last year the campaign raised a record $18.2 million. In 2013, traffic to the site was so high it crashed for a few hours in the afternoon – but still brought in more than $17 million.

Andy Goldman-Gray, who is serving as interim executive director of GiveMN, told MPR News they’re confident in the technical testing they’ve done for this year.

And the St. Cloud Times notes the nonprofits who participate are gathered from Internal Revenue Service records – so they’ve been automatically vetted and approved through that process ahead of time.

Goldman-Gray told KARE 11 every 501(c)(3) nonprofit and every public school is on the site, and you can find them just by searching.

Gov. Mark Dayton has even proclaimed Nov. 12 Give To The Max Day.

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