Winter's coming. Thinking about finally buying a snow blower?
Toro has a new marketing tactic aimed at homeowners who have been mulling the purchase – a no-snow guarantee of sorts.
The Bloomington-based yard equipment giant's new “S’No Risk Guarantee” promises customers 100 percent of their money back if this winter’s snowfall is less than 10 percent of the average for their region, the Star Tribune reports. What's more, if it snows less than 50 percent, Toro vows a 10 percent refund, the newspaper reports. In either situation, Toro says customers can keep their snow blowers.
Toro used National Oceanic and Atmospheric Administration data, which says the Twin Cities gets 49.98 inches of snow on average, the Business Journal notes.
That means the metro area would have get less than 5 inches of snow for the year for any snow blower buyer to get a full refund, and that hasn't happened since records were kept beginning in 1891, the Star Tribune notes.
WCCO meteorologist Mike Augustyniak notes that two winters ago, considered a winter with relatively little snow, the region got just under 2 feet – which would have been 50 percent below average and qualified a snow blower buyer for the 10 percent discount.