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Goodwill opens thrift shop for college students as popular vintage store closes


Goodwill has opened a new store catering to millennials in Minneapolis' Dinkytown neighborhood, just as a popular vintage shop a few miles away has announced it's closing its doors for good.

Gina + Will, located at 1322 5th St. SE, is just the latest new concept store idea from an established retailer that's meant to lure millennials. Earlier this summer, Target opened a TargetExpress store on the same block.

This new store isn't a typical thrift shop. With the tagline "style loves savvy," it features trendy and casual clothing, shoes and accessories for the college-aged crowd that lives nearby.

“Gina + Will will feature plenty of one-of-a-kind finds, ensuring that each shopper’s personal style won’t be seen on someone else,” Debbie Ferry, senior vice president of real estate and new store development for Goodwill-Easter Seals Minnesota, said in a news release. “By finding a second use for stylish items, Gina + Will contributes to a sustainable environment. And, since sales will support our mission of preparing people for work, customers know their purchases have a purpose.”

The retail space itself is a far cry from the warehouse-like Goodwill stores around the metro. Instead, it has brightly painted walls with a boutique-like feel popular among younger generations – and it also has a "selfie" wall outside the dressing rooms so shoppers can share their thrifty finds with friends on social media.

Tatters closing its doors

The opening of Gina + Will comes as another Minneapolis thrift store closes up shop.

Tatters, a vintage clothing store that has operated in Minneapolis' Lyn-Lake neighborhood for over 30 years is set to close for good.

The store told Minnesota Monthly that rising property taxes in the neighborhood, coupled with the constant construction of new apartments, are to blame for the store closing. Other vintage sellers in Uptown have also been squeezed out for the same reasons, Minnesota Monthly notes. Theater Antiques closed in 2006 and clothing exchange Everyday People closed last year.

Doug Denham, who has managed day-to-day operations at Tatters for years, told the magazine the popularity of websites like eBay have also contributed to the store closing, saying people can sell their things for higher prices on the Internet.

A closing date hasn't been announced, but Tatters started a closeout sale Monday with 25 percent off everything in the store – bigger discounts are expected as it gets closer to closing day, Minnesota Monthly says.

People on Tatters' Facebook page were sad to hear about the store closing, commenting about some of the favorite vintage items they'd bought at the store.

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