As the New York Times points out, it is the first time Walmart is selling its products online through a non-Walmart service.
If you're already a Walmart customer, you can link your account to Google to get personalized shopping results. Walmart is integrating its easy reorder feature into Google Express so you can "build a basket" of everyday items you've previously purchased.
There are no annual fees to use Google Express. which lets you shop online at a number of different stores, including Costco, Payless, Whole Foods and more.
And new to Google Express this week – it's easier to get free shipping on your order. Now you just have to reach the specific store's minimum, Google said in the Walmart announcement. Usually that's in the $25-$35 range.
Everybody wants to bring you stuff now
Right now, it's Amazon vs. everybody else when it comes to delivery. And the everybody elses of the world are playing catch-up to Amazon's "We can get it to you in two hours" option.
While they don't name Amazon specifically, Walmart in its Google partnership announcement mentions the fierce competition.
"We know this means being compared side-by-side with other retailers, and we think that’s the way it should be," Walmart's head of U.S. eCommerce Marc Lore said. "An open and transparent shopping universe is good for customers."
But it's not just the newly formed Googlemart nipping at Amazon's heels.
Target has made aggressive moves recently to get in the fast-delivery game. The Bullseye just expanded its next-day delivery service Restock to more cities, and no longer requires a Redcard to use. (Minnesota is one of the test markets, by the way.)
But Target is looking to get even faster – they outright bought a delivery management software company called Grand Junction to accelerate plans for same-day delivery. The company hopes to expand same-day delivery into some major cities in 2018.