Target has a brand new, redesigned and "reimagined" store concept – but the first one will be down in Texas, not in its home state.
The Houston area will be home to the 124,000-square-foot store, with one of the updates noticeable before you're even inside: two different entrances, the company announced Tuesday.
One will lead customers to displays of Target's exclusive brands and seasonal products. The other will be about quick purchases – an order pick-up section, on-the-go food options, and an alcohol section.
There will also be dedicated parking spaces where a Target worker can bring out online orders to you.
There will be a lot of modern visual design upgrades too, including big, glazed-glass windows at the front, stenciled-concrete flooring, new lighting, wood paneling in the grab-and-go grocery section, and "curved, more circular center aisles."
'Elements' will come to more stores
This Houston area location is getting the full shebang. After that, 40 more Target stores will be upgraded with "elements" of the new design in October 2017.
How customers respond to those changes will then influence what happens to 500 more locations in line for changes in 2018 and 2019, Target says.
The concept art looks very similar to the $10 million in upgrades planned for Target's downtown Minneapolis location, which is set to be completed in September. That will also feature a grab-and-go food and drink section.
The company in February also said it was planning similar changes to the St. Paul Midway store and St. Louis Park store at Highway 100, plus smaller upgrade to another 22 Twin Cities locations.
We've reached out to Target to see if all of those previously announced upgrades are part of the Houston reimagining.
Changes at Target
Target is looking to forge a path forward after a disappointing holiday sales period.
One of the struggling areas has been grocery, which hasn't found traction with customers.
Target on Monday announced a new leader for the grocery section – Jeff Burt, who previously worked with Kroger.