An activist group is calling for a boycott of Target over its bathroom policy.
This comes after the Minneapolis-based retailer announced its support for allowing transgender people to use restrooms that match a person's gender identity – as opposed to someone's biological sex.
The American Family Association is a nonprofit Christian organization that describes itself as "pro-family" with a mission to strengthen the "moral foundations of American culture."
Last Thursday, the group called for a boycott of Target stores, arguing that allowing men in women's restrooms puts women and girls at risk for sexual assault.
"With Target proudly boasting that men can enter women's bathrooms, where do you think predators are going to go?" the organization says.
The group poses what it calls a "common-sense approach" solution to help transgender customers: Stores should add a single-occupancy unisex bathroom.
More than 500,000 people have already signed the American Family Association's pledge to boycott Target, as of Monday morning.
Target stands by its policy
Target spokesperson Molly Snyder told BringMeTheNews Target continues to believe its bathroom policy is the right thing for the stores.
"We certainly respect that there are a wide variety of perspectives and opinions. As a company that firmly stands behind what it means to offer our team an inclusive place to work -- and our guests an inclusive place to shop – we continue to believe that this is the right thing for Target," Snyder said.
She added the retailer aims to be an inclusive place for people to work and shop.
And in regards to the American Family Association's safety concerns, Snyder says Target has a "longstanding commitment to safety," that includes well-lit spaces, surveillance cameras and restrooms that are located in highly visible areas of the store.
Snyder added several hundred Target stores do in fact have single-stall restrooms for guests to use if that's a more comfortable option.
Target recently told the Star Tribune that allowing transgender people to use the restroom that makes them most comfortable isn't a new policy. The retailer just felt it was important to restate its position given all the attention bathroom bills have been getting recently.