Skip to main content
Updated:
Original:

Happy birthday, Lucky Charms! General Mills celebrates cereal's half-century

Author:

They've been magically delicious for 50 years.

According to the General Mills website ATasteofGeneralMills, St. Patrick’s Day is the official anniversary of the introduction of Lucky Charms cereal, making it the 50th birthday of Lucky, the ageless spokes-leprechaun as well. A fun fact for cereal nerds: the product developer created the original prototype based on Cheerios cereal pieces and chopped up pieces of his favorite candy – Circus Peanuts.

USA Today notes the cereal hasn't changed much since its debut. “While new marshmallows have been introduced periodically—purple horseshoes in 1983, rainbows in 1992, a 'sparkling magic mirror' in 2006—the little leprechaun and 'magically delicious' catchphrase have remained pretty constant," the story said.

Golden Valley-based General Mills has launched a birthday campaign that includes a new commercial, commemorative cereal boxes, an online instant game and products including phone cases that feature Lucky Charms images.

The BrandChannel website says that nearly half of Lucky Charms consumers are adults, citing a National Eating Trends study. Those leprechaun-lovin' grown ups might be interested in a story in the Daily Caller, which features seven recipes that use Lucky Charms as an ingredient. It includes a Lucky charms martini (hang/hook the teeny marshmallows on the rim of a classic martini glass) and a Lucky Charms alcoholic milkshake (made with whipped cream-flavored vodka) as well as directions for producing whoopie pies, pancakes and cupcakes that include the cereal in its ingredients.

Next Up

Karl-Anthony Towns

Timberwolves' winning streak snapped at five games

The Wolves' bid for their longest winning streak since 2014 came up short.

Screen Shot 2020-08-14 at 6.45.53 PM

Teen arrested over fatal shooting of 5-year-old boy in Brooklyn Park

Police say the teen was filming a social media video while handling a gun.

Joe Biden

President Biden coming to Minnesota to promote Bipartisan Infrastructure Law

Tuesday's trip follows passage of the $1.2 trillion Bipartisan Infrastructure Deal.

Kirill Kaprizov

Kaprizov gets into the holiday spirit to rout Jets

Kirill Kaprizov's four points led the Wild to a 7-1 victory.

Kirk Cousins

Coller: Cure to Vikings' disrupted season lies in an explosive passing game

The Vikings go to San Francisco knowing that a win would be a huge boost to their playoff hopes.

unsplash football helmet ground

Judge upholds star QBs suspension for state championship game

Sam Backer, of Chatfield Senior High, won't be allowed to play in Friday's title game.

Screen Shot 2021-11-25 at 7.53.37 AM

Another 5,000 lbs. of goldfish removed from Carver County lakes

It all likely stemmed from people dumping their pets into local waters a few years ago.

Rosaleia Shelton

Appeal to find 19-year-old missing from Bloomington

The teen left her home on Monday afternoon.

hospital, emergency room

Deaths of twin fetuses after woman was shot ruled a double homicide

The woman was shot in the abdomen in mid-September.

Related