Having your home destroyed or damaged by a flood must make it hard to sleep at night.
So a Minnesotan whose business is helping people get a better sleep plans to send another batch of his patented pillows to those recovering from Hurricane Harvey and the floods that followed it.
MyPillow founder and CEO Mike Lindell reports the Labor Day weekend delivery of 60,000 pillows from his Twin Cities warehouse to the Texas Gulf Coast went smoothly.
Now MyPillow plans to send another batch, this time 20,000 the company announced Tuesday.
The first 60,000 were delivered from Corpus Christi to Beaumont, a company spokeswoman said in an emailed statement.
Like those pillows, the new ones are earmarked for the people displaced by Harvey's damage or those who have been working to rescue them.
The project is organized by the brand new Lindell Foundation, which is also accepting donations for hurricane relief. Mike Lindell says he'd been planning to launch his foundation in October but moved the start up when he saw Hurricane Harvey's damage.
The foundation says Lindell and MyPillow are covering the overhead costs so that 100 percent of the money donated can go to those in need. Donations passed the $100,000 mark on Tuesday evening.
Giving away 80,000 of those MyPillows is a pretty hefty donation, too. The company notes the retail value of the pillows comes to $4 million.
About the company
Lindell's bio on his foundation website says the two decades he spent battling cocaine addiction led to many sleepless nights that ultimately contributed to inventing a new kind of pillow.
The company became a success and Lindell's late night infomercials made him recognizable beyond his home state. But he's kept Chaska-based MyPillow a Minnesota business.
Like its founder, the company's been through some adversity. Last year MyPillow agreed to pay $1 million to settle a false advertising claim and then saw the Better Business Bureau drop its rating from an A+ to an F.
Lindell and MyPillow have persevered, though, even getting an invitation to the White House when President Trump highlighted American-made products.
According to Finance & Commerce, the company employs 1,600 people and reported $120 million in revenue in 2015.