Help wanted in North Dakota: State to launch worker recruitment campaign


North Dakota is in the midst of an economic boom, and it needs thousands of workers to fill job openings in a wide variety of businesses. State officials recently announced a new campaign aimed at luring people from other states to fill those jobs.

The campaign, whose theme is "Find the Good Life in North Dakota," will launch nationwide in May, WDAY reports. It will promote North Dakota as a good place to live, work and raise a family, officials say.

The effort is not aimed at people who are attracted to jobs in the oil fields of western North Dakota, which are mostly short-term positions. Lt. Gov. Drew Wrigley said the goal is to fill jobs in industries that are in high demand in North Dakota, including engineering, health care, energy, skilled trades, transportation and information technology.

“Right now, having enough highly skilled people to meet the opportunities here in North Dakota is one of the key challenges for our economy moving forward,” Wrigley said in announcing the campaign last month, according to WDAY.

The state had 20,205 online job openings in February, according to Job Service North Dakota, and that number is expected to grow by 76,000 jobs by 2020.

The $800,000 campaign is being paid equally by tax-supported state funds and a donation by Hess Corp., a major player in the state’s oil and gas industry, according to the North Dakota Commerce Department. The campaign will launch a website, purchase media advertising and set up visits to college campuses and job fairs.

State officials hope to attract veterans and active military members, as well as job seekers and new college graduates from other states. They're going to target potential workers in neighboring states, including Minnesota, the Star Tribune reports.

About half the workers who have moved into North Dakota since 2010 have come from Minnesota, according to the U.S. Census Bureau — in 2012 alone, that number was more than 15,000.

The campaign will also focus on Wisconsin, Indiana, Illinois, Michigan, Ohio and Pennsylvania, according to WDAY.

Next Up

Jared Vanderbilt

Shorthanded Timberwolves fall to Atlanta in Monday matinee

D'Angelo Russell scored 31 points, but didn't have much help.

police lights

Man, 72, critical after possible robbery outside Minneapolis business

The 72-year-old sustained gunshot wounds in the incident.


It could take months to vaccinate MN teachers, people 65 and older

"This is going to be harder than going to Ticketmaster and trying to get Bruce Springsteen tickets," Walz said.

Herb Brooks statue

Trump's planned statue garden would include 2 Minnesotans, others with MN links

But there were some notable names absent from the wide-ranging and eclectic list.

k9 zeke

Petition seeks to allow retired Corcoran officer to keep K9 partner

Corcoran's public safety director says if K9 Zeke is donated to the officer it will be a loss for the department.


Here is Minnesota's COVID-19 update for Monday, Jan. 18

The latest update from the Minnesota Department of Health.

Tom Kelly Jr.

Tom Kelly Jr., son of Twins World Series manager, dies at 42

He was a member of the 2001 UST national championship team.

Hennepin County CSI

Police: Man shot in the head by woman in Richfield

It happened in the early hours of Monday.

University of St. Thomas

St. Thomas students robbed by suspects in ski masks

Nobody was injured in the early Saturday incident.