Free shipping is one of the many carrots Target is dangling in front of potential holiday shoppers this year.
Target has a bunch of stuff planned, which it detailed in a release Tuesday.
But what might be the most widely used is the free shipping offer. That's for all digital orders made from Oct. 25 through Jan. 1, 2017, no matter the price. Target's free shipping minimum is usually $25, though if you've got a REDCard it's always free.
That's all pretty similar to what Best Buy announced Monday (though Target's free shipping time lasts a bit longer). Best Buy was the first major seller to start rolling out its holiday plans, in the race to win more and more of your money. Over the entire holiday period last year, people spent $626.1 billion (yes, with a ‘b’), a retail sales advocacy group said. That same group is expecting it to go up again this year.
Amazon as of now has its usual “$49 or more for qualified products” free shipping method – or, free two-day shipping if you’re an Amazon Prime member (with a few items available for same-day delivery).
Walmart did not offer free shipping over the holidays in 2015, but orders over $50 were free as usual. No word on 2016 holiday plans yet.
We did a (totally unscientific) poll on Twitter asking people about whether free shipping entices people:
Target is price matching more too
In addition, Target is offering a price match guarantee beyond the usual 14-day limit.
Any purchase made from Nov. 1 through Dec. 24 can be price matched, unless you bought it from Thanksgiving through Cyber Week deals. Target will price match local competitor stores' ads – or there's a list of 27 sites (like BestBuy.com, Amazon.com, Gamestop.com, and more) that the bullseye will match.
And you'll get free returns on all items.
So what's all this other stuff that's planned?
Here's what else Target has going on:
- Wondershop: A tree-centric online and in-store ship that includes trimming supplies and ornaments.
- Wonderlist: A gift guide that sorts things by personality type (e.g. gifts for "the merrymaker," or "the go-getter.")
- 1,000 new clothing items for the Cat & Jack kids line
- Hundreds of new toys – from Star Wars, to Trolls, to Disney character, to board games.
- Virtual reality sets, including PlayStaion VR and VR One Plus.
- Weekly deals that offer $10 off a purchase of $50 or more in certain categories (like home, or apparel, or grocery, for example). It goes up to $25 off a purchase of $100 or more in December.
- The return of the "10 Days of Deals" promotion.
- A Cartwheel offer of half off one toy per day from Nov. 1 through Dec. 24.
- On Dec. 4 only, you can get 10 percent off Target gift cards.
- And a giant marketing campaign that includes the "Broadway-style production" called The Toycracker. It's 8 minutes and inspired by The Nutcracker. It will air during the network premiere of Frozen on Dec. 11.
“We’re elevating and expanding the offers that helped guests save time and money to make the most of their holidays," Target CEO and Chairman Brian Cornell said in the news release.