The Hibbing Taconite Co. is thinking out of the box for an idea to raise breast cancer awareness.
The Star Tribune says the company will officially unveil an 83,000-pound, hot pink truck box during the Hibbing Jubilee Parade Saturday. The parade will also feature 60 Hibbing Taconite miners in pink safety gear.
The truck box, featured on the company's Facebook page, arrived in Hibbing Thursday, the company says. The box is 44 feet long and will be part of a 240-ton mining truck that will haul iron ore.
Sandy Karnowski, a spokeswoman for Cliffs Natural Resources (which owns the Hibbing Taconite Co.), told the newspaper the company "is pretty sure this is the only pink mining truck in America."
According to the Star Tribune, it took $200,000 to restore the once-rusty vehicle. Sherwin-Williams reportedly donated 30 gallons of the hot pink paint to complete the restoration.
The Hibbing Daily Tribune says the truck will also be featured at a free health night for women July 17 in Hibbing, hosted by Cliffs Natural Resources and Fairview Range Medical Center.
“We wanted to do something for the community,” Karnowski told the Daily Tribune. “We reached out to Fairview and asked them if they’d help put on some type of event for women.”
Fairview Range's Cancer Services manager Jackie Haigh says the medical facility was just as excited about the opportunity to co-host the event with Cliffs Natural Resources.
“It is wonderful to see other industries, aside from health care, showing an interest in the health of our community," Haigh told the Star Tribune. "We hope women will make the most of this opportunity to be proactive regarding their health.”
The Saturday parade and women's health event July 17 won't mark the only opportunity for people to see the truck box. The Mesabi Daily Tribune says the truck it's a part of will be in operation at Hibbing Taconite Co. for three years, and will be visible from the Hibbing Mine View.