How companies -- like Target -- learn your secrets

Did you know Target has a special number for you? And what links to that number is an astounding amount of information? New York Times Magazine has a lengthy feature on how statisticians are mapping your habits. The story opens at Target corporate, where marketers ask stats experts how to find out when female customers become pregnant ...
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Did you know Target has a special number for you? And what links to that number is an astounding amount of information? New York Times Magazine has a lengthy feature on how statisticians are mapping your habits. The story opens at Target corporate, where marketers ask stats experts how to find out when female customers become pregnant ...

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