It'll be 35 years now that residents of the "Icebox of the Nation" have gone outside in the middle of January to celebrate.
Yes, Icebox Days kicks off Thursday in International Falls, a four-day event that features contest, activities, delicious food options, and of course the Freeze Yer Gizzard Blizzard Run (not to be confused with the Numb Your Bum run, which is Jan. 31 in another part of northern Minnesota).
On average, 275-300 people participate in the run, which has started in below-zero weather about half of the time, according to a press release published on Hometown Source.
The International Falls Journal notes it's never been canceled, and was only shortened once – back in 1982 when wind chills hit 72 degrees below zero.
Every year, it seems one national news station sends a camera crew to marvel at Minnesotans' willingness to have fun in the cold. Last January it was ABC News, which filed this report:
CBS, NBC, The Weather Channel, Travel Channel, Lifetime and others have also covered it in the past, the chamber says.
Here's a look at this year's schedule.
It could be a "sweltering" one though for 2015.
The forecast shows a high of 19 Friday, which could bump way up to 29 degrees Saturday (both those numbers above zero). There's a 60 percent chance of snow Saturday night, before a chillier Sunday with a high of 17.