Tens of thousands of dollars will go toward finding a cure for breast cancer thanks to some brave people in Austin, Minnesota, who didn't mind some ice-cold water.
The goal is to bring in as much money as possible for breast cancer research. Everyone who participates is asked to raise at least $50 in donations.
This year's plunge even included a marriage proposal, as ABC 6 reports, with emcee Cody Anderson using his plunge-buddies and some shirts to ask his now-fiance (spoiler: she said yes) the big question. The group then jumped into frigid water. (Check out the ABC 6 link for video.)
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It could have been colder – the temperature in Austin Saturday ranged from a high of 30 to a low of 17, according to Weather Underground.
The event is part of the Hormel Institute's Paint the Town Pink initiative.