Is Target's 15 percent off Cyber Monday sale the deal of the year?

Screw the gadgets – just buy all the essentials you'd normally get.

If you're shopping at Target for Cyber Monday, screw the gadgets – buy household essentials.

As someone whose usual reticence at indulging in extravagant consumerism is overruled come Black Friday weekend, the one place I knew I was getting a deal on Sunday was the house of Bullseye.

(Disclaimer: I am not, nor have I ever been, an employee of Target; nor have I been paid in cash/chocolate/compliments by Target to write this; nor do I have any relatives/friends/neighbors who work at Target; or even have strong feelings about Target one way or the other.)

Last year Target offered 15 percent off, but only online. This year, in an arguably game-changing move, the same 15 percent off everything – including items already on sale (with some exclusions) – still applies, but in stores too, on both Sunday AND Monday.

Target has the usual range of online-only Cyber Monday deals that competitors such as Walmart, Best Buy etc. tout. But the Bullseye leaps ahead of the competition with its blanket discount.

So I was too busy stocking up on cheaper groceries and everyday necessities to be worried about the electronics section.

I usually avoid Target's grocery section as the choice can be limited and some things can be pricier, but there I was Sunday grabbing food and drinks – not to mention cat litter, socks, baby stuff, and Christmas decorations you don't usually find on sale 'til after Dec. 25.

It was busier than usual, but it's a little bit of frustration for a decent chunk of money off your weekly shop.

And that's how to treat the offer, like your weekly shop. It's stuff that you buy because you need it, so getting 15 percent off something you'd buy anyway is too good to pass up. (And if you have a REDcard, you get an extra 5 percent knocked off when you pay.)

That said, I probably bought a little bit more than I usually would. I totally fell into Target's trap and did exactly what they wanted me to do – though it looks like I'm not the only one.

How did this come about?

When Target offered 15 percent off everything online last year, its website buckled from huge traffic. Shoppers were delayed from making purchases for around 40 minutes at one point, as Fortune reported.

By taking what it describes as the "unprecedented" step of spreading it out to two days and offering the deal in stores as well as online, the hope was to avoid those same problems.

There's also the likelihood that starting the sale earlier and moving it in-store is an assault on the Cyber Monday dominance of Amazon.

Announcing the offer last week, Target's CIO Mike McNamara says he believes the retailer's deal "is a major shopping trend."

"I predict we’ll start to see more and more retailers merge their online and stores strategies and promotions," he said. "In this case, that means bringing online events like Cyber Monday into physical stores."

Next Up

Eddie Rosario

Report: Twins place Eddie Rosario on outright waivers

The outfielder's time with the team appears to be coming to an end.

radio station, microphone

Christian music broadcaster revealed as buyers of Go Radio

Educational Media Foundation. operates the K-Love brand, which has a presence already in the Twin Cities.

Screen Shot 2020-12-01 at 5.04.39 PM

St. Paul police chief reportedly fires officer who shot naked, unarmed man

Chief Todd Axtell said the officer's use of force was not reasonable.

Trevor May

Report: Trevor May leaving Twins to sign with Mets

The right-hander will sign a two-year deal to head to New York

Car crash

'Grim' milestone: Minnesota's traffic deaths reach 364, tying 2019 total

“With fewer vehicles on the road during the 2020 pandemic, the loss of life on Minnesota roads is beyond disappointing."

Devin Weiland

Charges: Albert Lea man, 21, fired around 90 shots at police, residents

Weiland was arrested after a standoff that lasted more than eight hours.

Body storage warehouse

Body storage warehouse 'ready if needed for COVID-19 fatality management'

The warehouse is currently storing PPE and testing supplies.


Signs come down at Giordano's restaurant in Uptown

It appears the restaurant has closed for good.

State Capitol.

Walz eyes COVID-19 relief package totaling $300-$600 million amid budget surplus

The state forecasted a budget surplus for the remainder of the biennium.

Bar beer

Walz non-committal on extension of restaurant, gym closures

He has suggested that the ban on mixing with people outside your household could continue over Christmas.


Target brings back its 15 percent off deal for Cyber Monday – but with a big change

The Cyber Monday promotion is coming back – but with some changes.

Some of the best 2017 Cyber Monday deals from Target, Best Buy, Amazon and Walmart

Some of the highlights being offered by Target, Best Buy, Amazon and Walmart this year.

Forget Amazon, here are the best local Cyber Monday deals

Minnesota-based retailers are having sales too.

How will Target recover from poor sales? More small stores and new brands

After posting disappointing results, Target will embark on a $7 billion investment plan to attract and keep more customers.

Target to start its Cyber Monday deals a day early

The Cyber Monday sale will kick off on Sunday.

Target reveals 'Cyber Monday' plans, including deals running all week

The retailer is also bringing back its 15 percent off deal on the day itself.