It's Jerky Day! Wisconsin's Jack Link's is celebrating with a 3-story 'Meatzilla'


How do you top a meat sasquatch and a "Meat Rushmore."

Meatzilla, we guess?

Wisconsin-based Jack Link's is celebrating National Jerky Day with what it's calling "Meatzilla" – a three-story, monster-sized bag of Jack Link's jerky that's taking up real estate and airspace in New York's Meatpacking District.

The "Meatzilla" is 30 feet tall and 28 feet wide. The bag shows Jack Link’s new packaging design and the jerky inside has "an improved jerky formulation that simplified the label without sacrificing taste or quality."

Part of what that means: no added MSG and no artificial preservatives, according to an earlier press release.

While it’s based in Minong, Wisconsin, Jack Link’s has a presence in Minnesota; there's an operating and marketing office in Minneapolis (which employs about 110 people, according to a press release), and a production facility in Mankato.

Jack Link's Jerky Day in Minneapolis

Minneapolis Mayor Betsy Hodges has declared June 12 Jack Link’s Jerky Day, coinciding with the national, general jerky effort. The governors of Iowa and South Dakota have done the same.

As part of the celebration, Jack Link’s is donating a full ton of jerky to Food Bank For New York City, part of the Feeding America network.

According to the 2013 Snack World State of the Industry Report, Link Snacks Inc. made up 56 percent of the jerky market in the 52 weeks prior to Feb. 24, 2013. They took in $146.1 million in sales during that year, with No. 2 competitor Slim Jim (which includes more meat snacks than just jerky) raking in $59.5 million.

That year, the jerky market made $259.2 million.

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