The title of the Reddit post and photo really explains it all.
"As a gay guy born and raised in Texas I would have never imagined seeing this inside a Target. It made me weep. I've never seen a store do this in my 26 years. Thank you Minneapolis."
That's from redditor Pramos08, who posted the image of a Target gay pride clothing display late Tuesday.
It jumped up near the top of /r/pics overnight, gathering thousands of upvotes and more than 1,800 comments.
Molly Snyder, a spokesperson for Target, told BringMeTheNews the company is "pleased to see his appreciative comments" and thanked the Redditor for sharing his feedback.
She said Target has sold pride merchandise for several years now.
This year and last, the products were in about 100 stores across the country – that's out of about 1,792 stores in the U.S. – as well as online.
Why he posted the photo
In a later comment from Pramos08 (a response to what he called "some of the most hateful comments I've ever seen on here"), the Redditor said he snapped the photo of the display at a Minnesota Target last week.
He said he knows there are some Target stores in Texas that have these displays – but "my point is I should not have to drive to a certain area of Texas just to see some damn gay/Pride related clothes."
He continued: "I posted this picture to show other gay Americans that may live in conservative areas (I DON'T LIVE IN AUSTIN) that representation exists in mainstream stores. Sure Pride is coming up in the Twin Cities soon...but damn it was still nice to see. Don't turn this into something negative. Representation matters. Acknowledgment matters."
Twin Cities Pride starts next week
This year’s 44th annual Twin Cities Pride Festival is June 25-26 at Loring Park in Minneapolis, and will feature 400 exhibitors and vendors.
The event usually draws up to 400,000 people, and Executive Director Dot Belstler says they expect “large crowds” this year too.
Organizers also said Tuesday they're planning a tribute to the victims, and will talk about details soon.