Skip to main content

Jobs, gifts, products: Shakopee's Shutterfly is Santa's newest helper

  • Author:
  • Updated:

When Shutterfly broke ground in a Shakopee business park earlier this year, the California-based business promised there would be lots of new Minnesota jobs, especially of a seasonal sort, in its massive $60 million south metro facility. The push was on to get it up and running for the 2014 holiday season.

So what, exactly, is going on in that brand new 217,000-square-foot building?

The Pioneer Press reports that we are in the midst of the company's craziest week of the year. Sutterfly's 150 full-time and 650 seasonal employees are busily processing, printing and packaging millions of holiday cards, photo books, 2015 calendars and other gifts.

How much they make is confidential, but the research firm InfoTrends estimates Shutterfly holds 57 percent of the market for personalized cards ordered online, then mailed out.

"Shutterfly makes close to 50 percent of its revenue during the holiday season, to give you a sense of the scale of operations that are happening now," Gretchen Sloan, senior director of communications, told the newspaper.

Heading into the holidays, FoxBusiness noted that the company was well-positioned for the fourth quarter.

"We’ve added more designs than any year in the past,” CEO Jeff Housenbold said. “We’re excited about the merchandising assortment that we have.”

He added that Shutterfly helps customers create personalized products and has found a way to monetize digital photos on a scale he believes no other company is capable of doing.

“People are taking more pictures than ever before, hundreds of millions a day," Housenbold added. "They want to do more with it than just simply have it stuck in their cell phone," he said.

Shutterfly was founded in 1999. Its annual sales now are about $900 million a year.

Next Up

Hopkins Basketball

Hopkins suffers rare loss to No. 1 ranked Sidwell Friends

The Royals held their own in a battle of the nation's best.

argue-wertman booking photos

Charges: 2 teens responsible for violent carjacking spree across Twin Cities

They face a combined 31 felony counts, all tied to carjackings and related crimes.

rep nolan west mn house

MN rep. says he was 'assaulted' at activist group's public meeting

The Republican said a man grabbed his arms and yanked him from the room.

Screen Shot 2022-01-20 at 12.56.52 PM

What were the 'bizarre things' seen in Minnesota's sky?

The mysterious streaks were not UFOs and they weren't pieces of an asteroid.

icicles, freezing weather, cold weather

Booming noises in the night could be frost quakes

The loud sounds are most likely to happen during the middle of the night.

coronavirus, coronavirus test, covid-19

Free COVID testing site to open in St. Paul for 3 weeks

The federal testing site comes as demand for testing remains high.

Reyel Simmons photo 1 - complaint - crop

MN TikToker accused of faking federal agent life pleads guilty

He told his 10,000 followers he was a Homeland Security agent — authorities say it was a lie.


Report: Vikings request second interview with 2 GM candidates

Ryan Poles of the Chiefs and Kwesi Adofo-Mensah of the Browns.

Amaya Battle

Hopkins takes on No. 1 team in the country on ESPNU Friday

The game will feature a pair of top recruits in the Class of 2022.

st. paul federation of educators - teachers

Educators in Minneapolis, St. Paul could strike amid contract negotiations

Teachers and support staff are demanding smaller class sizes, mental health support and better pay.

turtinen two harbors

MN mayor in hot water for hawking $400M underwater hotel plan

The city council called a special meeting to discuss the mayor's public comments.