Kupchella interview: Rainforest Cafe creator develops lake-themed restaurant


Entrepreneur and restauranteur Steven Schussler, creator of Rainforest Cafe, revealed Thursday that he is working on a new themed restaurant.

Schussler of Minneapolis told BringMeTheNews CEO Rick Kupchella at a Smile Network-sponsored monthly event that plans for a new upscale restaurant influenced by Lake Minnetonka could be finalized soon. "It's all about the water," Schussler said.

The Smile events highlight the work of Minnesota business leaders. Schussler opened the first Rainforest Cafe location in a 13,000-square-foot space at the Mall of America in 1994. Over the next seven years, Schussler grew the restaurant chain to 45 locations across three continents.

"People will come once for the wow factor, so I built a wow factor," Schussler said. "But you really come back for quality food and service."

Schussler's national best-selling book "It's a Jungle In There," written with business professor and psychologist Marvin Karlins, outlines a recipe for entrepreneurial success: the five P's and the five E's.

Next Up

coronavirus, covid-19

Mayo Clinic study provides 'best guess' about pandemic's future in MN

Minnesota could be seeing decreasing numbers into the summer if the study is correct.

daunte wright funeral - siblings

Mourners remember Daunte Wright, plead for justice

Wright was killed by a now-former Brooklyn Center police officer on April 11.


HealthPartners: COVID hospitalizations driven by unvaccinated, middle aged adults

The health provider says the average age of its hospitalized patients is trending downwards.

Andrew Thomas booking photo

Man suspected of shooting at National Guard in Minneapolis faces more charges

He has now been charged in Hennepin County District Court with more serious crimes.


Investigation finds EPA mishandled oversight for PolyMet mine permits

A new report found the EPA didn't follow its own procedures when it submitted comments on the proposed project.


MDH's new COVID guidance urges weekly testing for those involved in sports

Those not involved in school sports are still advised to get tested every two weeks.

Trey Lance

With loaded QB draft class, now is the time for Vikings to act

With a strong class, this year might be the time to select Kirk Cousins' successor.

Kellen Mond

Coller: Is a 'developmental' quarterback worth it?

Matthew Coller writes a weekly Vikings column for BMTN, with more of his work found at Purple Insider.

highland bridge

St. Paul announces names of parks at Highland Bridge development

Construction on the parks will begin later this year.