Updated:
Original:

Land O'Lakes moves on from ad agency after 80 years; also looks to Africa

Author:

Land O'Lakes is making a couple of big moves.

The Arden Hills-based organization – which is the second biggest member-owner cooperative in the U.S. – is close to buying 50 percent of a South African distributor. That would be Land O'Lakes' first investment in the continent, Bloomberg reports.

The goal, CEO Chris Policinski told the news organization, is to use that as a springboard to eventually do more things in Africa.

Just last week, Land O'Lakes completed the first step of a merger with Iowa-based United Suppliers, Inc., the hope being to "support a competitive system of independent agricultural retailers."

After 8 decades, a new ad agency

The second move involves Land O'Lakes' advertising.

Adweek reports Land O'Lakes is leaving Minneapolis agency Mithun – which its worked with for 80 years. The Martin Agency will now handle media planning and buying and creative development for the organization.

Adweek notes Land O'Lakes is the United States' most popular butter brand, but only spent about $8.1 million in advertising last year – down from about $20 million in 2013.

More on Land O'Lakes

Land O'Lakes says it has 9,000 employees, with 3,200 direct producer-members and 1,000 member-cooperatives. The co-op handles about 12 billion pounds of milk each year, and does business in more than 50 countries.

It recorded revenue of $15 billion in fiscal year 2014, and returned $184 million to members during that time.

Next Up

Screen Shot 2021-09-16 at 6.56.30 PM

Severe thunderstorm watch issued for central MN, part of Twin Cities

A line of storms is making its way across the state.

Flickr - Enbridge Line 3 Palisade - Lorie Shaull

DNR orders Enbridge to pay $3.32M over Line 3 environmental violations

The pipeline company breached a groundwater aquifer, causing water to flow uncontrolled into a trench.

Eric Kendricks

Eric Kendricks misses practice, lands on injury report

The star linebacker headlines a lengthy list ahead of Week 2.

WIkimedia commons covid vaccine moderna

3 Twin Cities counties reach 16+ vaccination rate of 80%

More than 8 in 10 residents of that age group have gotten at least one dose.

Flickr - Burlington store exterior -

New Burlington location opens in Minneapolis Friday

To celebrate, the company is donating $50K to a neighborhood group and nearby school.

Top Ten Liquors Minnetonka rendering

Top Ten Liquors plans another Twin Cities location

The high-end wine bar and grocery space would take over a former Champps.

London Michael Bean go fund me

Teen charged with fatal shooting of 12-year-old London Bean

A warrant has been issued for the 18-year-old's arrest.

Minnesota Wild

Wild announce national TV broadcast schedule

The Wild will have 13 games nationally televised this season

suni lee

St. Paul's Suni Lee named to Time's list of 100 Most Influential People

Lee won three medals at the Tokyo Olympics, including an all-around gold.

Dunn County WI homicide suspect

1 arrested in quadruple killing, with 'armed and dangerous' suspect at large

The four victims were found in an abandoned SUV in rural Wisconsin.

Screen Shot 2020-06-15 at 7.11.05 AM

Rape, incest suspect from Indiana is caught in St. Cloud

The 40-year-old was found in an apartment building.

Rep Tim Miller mn leg

MN rep calls upholding of TX abortion law 'great news for America'

Rep. Tim Miller also outlined a new abortion-related bill he plans to introduce.

Related

Land O'Lakes profits rebound in 3Q

Land O'Lakes Inc. posted net income of $18 million in the third-quarter, compared to a $30 million loss a year earlier, the Star Tribune reports. The Arden Hills-based co-op also reported a seven percent increase in sales.

Land O'Lakes earnings down 29%, but sales up

Dairy cooperative Land O'Lakes said its second-quarter earnings fell 29 percent, due to softness in its flagship dairy foods business, though sales continued to grow.

DQ looks for new ad firm after 15 years

The Edina-based ice cream and restaurant chain is parting ways with New York-based Grey Advertising after working together for 15 years, the Advertising Age reports. A Dairy Queen marketing executive tells the trade journal that the company hopes to have a new creative agency in place by early next year.