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#LillyGate: Target's sold-out Lilly Pulitzer items appearing online for 4x the price

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Bargain shoppers enraged Target's sold-out Lilly Pulitzer items being $calped on eBay

Some fashion fans are still fuming over their inability to get their hands on any items from the Lilly Pulitzer collaboration with Target – and they're making lots of noise on social media sites about it.

The Street noted a budget version from the exclusive floral and pastel line debuted both in stores and online on Sunday, but quickly sold out in a burst of frenzied shopping.

Almost immediately, many items started selling on eBay for hundreds of dollars more than the Target price, which prompted a backlash trending under the hashtag #lillygate.

Early Monday, Inquisitr said more than 4,000 Lilly items from Target were already listed as sold on eBay.

With a touch of irony, Fashion blog Styleite noted people shopping on eBay will "have to be prepared to pay more than you would for actual Lilly Pulitzer."

The site noted that a hammock purchased for $150 was available on eBay for $799; a plus-size floral-print satin dress that Target sold for $38 is listed at $255; and a tote bag that originally sold for $50 is online at $330.

Target spokesman Joshua Thomas told USA Today that Target is "not the first retailer that's experienced its products being sold" for a profit on eBay, but added the rush to online profits is "really disappointing to us." He said Target does not plan to replenish supplies of the Pulitzer line.

The writer on The Recessionista website sighed that, "It’s just sad that some many were able to overbuy and hoard items, that will later be resold."

Backlash? Or a boon?

The Today Show called the Pulitzer collaboration Target's most highly-anticipated fashion collaboration ever, but notes that Target seems to have been "caught by surprise" by the huge response.

But Brian Sozzi, CEO of Belus Capital Advisors, told USA Today it could ultimately add up to a win for the Minneapolis-based chain. Noting the launch was "typical Target," he said the company often makes use of "tight supply, done purposely to stoke demand and Internet chatter."

But social media consultant EJ Haust of Minneapolis wondered on Twitter how Target will try to spin the sale into being regarded as a success.

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