Updated:
Original:

Liquor is cheaper in the Twin Cities as Total Wine causes retailers to drop prices

Total Wine stores have been a "game changer" for the liquor market.
Author:

The expansion of alcohol superstore Total Wine & More into the Twin Cities market has caused liquor prices to drop as smaller retailers try to compete.

WCCO reports the opening of four Total Wine stores in the metro area – with a fifth on the way – has been a "game changer" for the liquor market, with the superstores' price-slashing business model forcing Minnesota's liquor industry to follow suit.

"It's a free-for-all," said Jack Farrell, owner of Haskell's liquor stores. "Everyone has been affected by Total coming into the market," adding that he has slashed prices on popular brands such as Captain Morgan rum, which has gone from $23.95 for 1.75 liters to $19.98.

While the consumer is the winner from the price war, Total Wine's entrance into the Minnesota market – worth an estimated $3 billion a year – has meant bad news for independent and municipal retailers, who face even sterner competition as Target expands liquor sales in its stores as well.

In March this year it was revealed that the municipal stores run by the City of Edina had lost $765,000 as a result of Total Wine opening a store in nearby Bloomington.

The next location in Total Wine's sights is Minnetonka, with the Business Journal reporting earlier this month it intends to open a location next to the Whole Foods across Interstate 394 from the Ridgedale Center.

At 10,000 to 15,000 square foot, it would be smaller than typical Total Wine stores, the website notes, which range from 20,000 to 25,000 square foot.

According to the Star Tribune, the City of Minnetonka approved minor tweaks to its liquor rules after requests from Total Wine and Target that will mean the area around Ridgedale will have capacity for more liquor stores.

Next Up

Joel Eriksson Ek

Eriksson Ek's hat trick completes Wild's rally over Jets

A late review helped the Wild win their home opener.

Screen Shot 2021-10-19 at 8.11.35 PM

Watch: Marcus Foligno starts fight with a superman punch

Foligno was not messing around in the first period.

Union Gospel Mission graffiti side by side - Duluth PD

Vandals target longstanding Duluth soup kitchen, transitional housing site

Union Gospel Mission has been operating in the city since 1922.

i-94 crash st. michael - 2021.10.19

At least 1 dead after 'serious crash' on I-94 in St. Michael

That side of the highway is expected to be closed for at least a few hours.

House for sale

The crazy Twin Cities housing market is showing signs of slowing down

Agents are seeing fewer multiple offers and no inspections are less prevalent.

Ben Simmons

Simmons' reunion with 76ers lasts mere days, chance for Wolves?

Woj says the Sixers remain "steadfast" in their plans for Simmons.

mitchell ottinger

Sub teacher involved in 'sextortion' of more than 10 minors pleads guilty

Some of the minors he knew from the school district where he worked.

flickr ice castles new brighton 2020 - Greg Gjerdingen

The Ice Castles, a winter favorite, are coming back to the Twin Cities

The popular attraction was canceled last winter due to COVID.

joey meatballs

4 new vendors coming to Rosedale's POTLUCK food hall

Three restaurants and a VR company are opening soon.

flickr - Lorie Shaull - Line 3 pipeline Palisade July 2021

Enbridge misses deadline to fix its groundwater blunder

The company had 30 days to stop the leak it caused by not following its submitted plans.

wikimedia commons - the beach boys 2019 - joergens.mi

Beach Boys bringing 2021 holiday tour to Minnesota

The iconic band's "Holiday Harmonies" tour stops at Treasure Island just before the new year.

Related

Total Wine gets approval to open 8th Twin Cities store

It's good news if you're looking to buy cheap booze.

Total Wine gets approval to open 8th Twin Cities store

It's good news if you're looking to buy cheap booze.

Buy your booze today – Minnesota liquor stores have to close on Thanksgiving

Liquor stores have to be closed on Thanksgiving. It's the law.

Sunday liquor sales is officially a done deal 🍾

The first day the new law kicks in is July 2.