Locally Laid's response to a complaint about its 'vulgar' ads is a must-read


A customer wrote to a small town Minnesota egg producer complaining about the vulgar way it advertises its produce – and the company's response is worth reading.

Wrenshall-based Locally Laid published a letter it received from an unhappy male shopper who criticized the cost of its eggs, but also the "extremely offensive" way the company markets itself.

He seems to be referring to some of the marketing slogans the producer is using to boost its brand, such as its egg boxes featuring the phrase: "Get Locally Laid."

The letter reads: "I find your name on your egg carton extremely offensive and your sexual innuendos in advertising them vulgar. Not only were they the highest price in the store but also the worst in advertising."

"We have enough crudeness in the world without egg advertising adding to it. I bought them in a hurry and will not again," he added.

Locally Laid's response, which you can read in its entirety here, is comprehensive and very much worth reading through. Here are some highlights:

It provides an explanation for its name:

It explains why its eggs may be more expensive:

Before it addresses its crudity:

And finishes with a flourish:

The pasture-raised farm business, owned by Jason Amundson, prides itself on its commitment to regional markets which helps it minimize the carbon footprint of its produce. WCCO reports business quadrupled in the year after it opened in 2012.

In 2013, it was among 20 companies to be finalists in a competition to secure a 30 second advert during the Super Bowl.

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