Instead of getting millions from a brand like Nike or Adidas, future NBA player Lonzo Ball, projected as a top three pick in the upcoming NBA Draft, is taking the entrepreneurial approach by launching his own shoe brand.
Ball introduced his first signature shoe on Thursday, the ZO2: Prime from Big Baller Brand.
"It's up to us to put forward a movement. That empowers not only ourselves, but our families and our communities as well," Ball says in a video posted to his Twitter. "A movement that allows us to claim what's ours. To claim what we've been working so hard for. A movement that provides opportunity and employment to those closest to you. To those who were there from the beginning."
The prices are pretty steep. The ZO2: Prime costs $495-$695 and an autographed version, the ZO2: Wet costs $995-$1,195. His flip flops, which are called the ZO2: The Signature Slides, are $220.
And there are no refunds or exchanges, according to Sporting News.
Michael Jordan's signature shoes have never debuted on the market for more than $400, according to Darren Rovell.
Dick Vitale had the best line of the day by saying Ball's shoe will cost $4.95 if he plays in the NBA the way he did against Kentucky's De'Aaron Fox in the NCAA Tournament.
That's about when Ball's father, Lavar Ball, chimed in on Twitter.
Other apparel from the Big Baller Brand:
- T-shirts: $50-$60
- Sweatshirts/Hoodies: $50-$80
- Hats/Beanies: $32-$100