Brick-and-mortar retailers were meant to be struggling in the face of Amazon and the growth of other online retailers.
Not Macy's, though – at least not this year. The retail stalwart surprised analysts by announcing the start of its holiday season was so good, it's hiring thousands more workers.
In September, the department store chain had suggested a bleak Christmas season by announcing it would be hiring 80,000 temporary workers for the holidays – 3,000 fewer than last year.
But after a strong start to the holiday shopping season, Macy's is taking on an extra 7,000 staff, who will be spread out across its stores and distribution centers nationwide.
This includes in Minnesota, where Macy's has 10 stores, eight of them in the Twin Cities and the other two in St. Cloud and Rochester.
Seasonal hiring events are being held at several stores over the coming week, starting on Friday. Stores at Roseville, Southdale, Ridgedale, Burnsville and the Mall of America are among those hosting the fairs – you can find out more about open positions here.
Despite the dominance of Amazon over the Black Friday/Cyber Monday sales period, it sounds as though Macy's grabbed themselves a decent slice of the spending pie.
“Macy’s has had a great start to this holiday season with high customer volume across our business," said John Harper, chief stores office. "Due to the strong traffic in our stores, we are adding associates in our stores across the country to ensure that customers continue to receive the high level of service they have come to expect from us."
It's caught money experts somewhat by surprise, with CNBC Mad Money host Jim Cramer saying that despite the holidays being a crunch time for Macy's, it appears to be one of the companies confounding expectations despite online competition.
For clarity, Cramer in the following quote refers to Amazon as the "Death Star."
"This group is defying. It's defying what we thought," he said. ""Whether it be Kroger against the Death Star. Whether it be Macy's against the Death Star. Whether it be Walgreens against the Death Star."