Making a purchase from Best Buy will soon be just a tweet away


Twitter users will be able to buy goods from Best Buy with the click of a button, thanks to a new partnership between the retail chain and the micro-blogging site.

The Minneapolis-based retailer is among the first tranche of companies who will be able use the new "Buy Now" service being rolled out by the social media giant.

According to an announcement by Twitter Wednesday, a handful of brands will be able to add the "buy" button to their tweets, giving users the chance to buy the product in the tweet just by pressing the button.

Other companies involved in the rollout – which was piloted last year – include BigCommerce, Shopify, Adidas and PacSun, and Twitter thinks it could provide a simpler process for people to buy products via mobile devices.

"With Buy Now, businesses can drive more conversions and remove much of the friction in the mobile purchasing process," the company says in its news release. "Today, as we begin rolling out to a wider group of platforms and partners, people will have even more opportunities to discover and purchase products from the brands they love on Twitter."

The company has partnered with payment processor Stripe Inc. to enable users to pay for items directly from tweets.

As to how exactly Best Buy will utilize the function, it's unclear for now, with a spokesman telling the Business Journal: "For competitive reasons, we are not in a position to disclose our strategy around the buy button."

Tech Crunch notes the agreement with a major retailer like Best Buy shows Twitter is making a serious attempt at boosting its commerce services.

Last year it launched an "offer" service, allowing Twitter users to link deals made by retailers in tweets to their credit or debit cards, and redeem them in a real time by using the card at the store.

Companies are finding new ways of using social media to get their products to consumers. Domino's Pizza is another that made headlines earlier this year for starting to accept pizza orders from customers who sent them a pizza emoji on Twitter, USA Today reported.

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