Mall of America debuts new logo, tagline


The Mall of America unveiled a redesigned, more colorful logo Wednesday that moves away from the red, white and blue ribbons used over the last 20 years.

The logo keeps the star motif, but adds multiple colors that will transforms for various occasions such as the Susan G. Komen Race for the Cure, Independence Day and the holiday season, WCCO reports.

"We are moving away from a static logo and incorporating a dynamic colorful design, making use of innovative digital media," Maureen Bausch, Mall of America executive vice president of business development, said in a news release.

Accompanying the new logo is a new tagline, “Always New.” More than 20 new stores opened at MOA in 2012 and similar numbers are expected in 2013.

In the past five years, Mall of America has spent more than $25 million in renovations and upgrades.

Preliminary work is already underway on a new $225 million structure on the Mall of America’s north side, which will feature a 347-room luxury hotel, a three-floor retail expansion, a “dining terrace” to replace the mall’s third-floor food court and an underground parking ramp.

In March, a newly-constructed 500-room Radisson Blu hotel opened on the mall’s south side.

The logo was designed by Duffy & Partners, a Minneapolis design firm.

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