"Next time, we'll just use the G," is what the Mankato Free Press is saying about an embarrassing oversight Tuesday.
Several online media outlets picked up on, as Gawker puts it, "the most unfortunate article headline in print journalism history.”
In an effort to be more creative with the food section cover story about grapefruit, a page designer thought it fitting to use a piece of grapefruit to substitute the "G" in a headline, leaving many readers to interpret the headline as "Rapefruit," followed by a subheadline: "Good for every meal."
Many found it comical.
An MSN blogger writes, "the [newspaper] crew managed to make a sitophilia reference, coin a new citrus variety and send the Internet into a laughing spell — all in one fell swoop. Our heads are hurting trying to sift through all the rapefruit jokes pouring in."
"That doesn't even look like a "G," Deadspin commented.
"Even accounting for the fact that the grapefruit slice at the top is supposed to be part of a word, it still spells 'crapefruit,'" the Chicagoist said.
“Obviously, in hindsight, we would have done this differently,” said Jim Santori, publisher of The Free Press.