Skip to main content

Mayo's stake in social media transforms health care communication

  • Author:
  • Updated:

Nine years after wading into the social media space with a flip cam and a WordPress account, the world's most recognizable health care organization finds Facebook is deepening relationships with its patients.

Lee Aase, Mayo Clinic's social media guru, says the Rochester-based institution always took the 'start small-think big' approach. He points out even relatively staid videos with content about specific ailments can find a significant audience of people who have a deep, personal connection.

Aase says Mayo Clinic's Center for Social Media began as a way to expand reach to patients and quickly became a method for strengthening the brand while also giving patients a touchstone for their own care.

The intersection of medical procedures and social media such as Twitter can sometimes lead to oversharing, something Aase says Mayo is working to avoid, partly because of the maze of medical privacy issues.

Aase spent time Thursday at Suite 520 in downtown Minneapolis - home to BringMeTheNews and our partners at GoKartLabs - explaining how Mayo's social outreach enhances its connection with patients.

Next Up


What does the future hold for the Vikings at linebacker?

Anthony Barr is hitting free agency, and Eric Kendricks is approaching age 30

vehicle car

String of vehicle thefts in St. Paul, most left running unattended

The department is urging people not to leave their car running unattended.

kid hospital doctor

Child COVID hospitalizations reach pandemic-high in northern MN

As omicron surges, more kids are ending up in the hospital.

ice fishing close unsplash

'It's disgusting': Anglers dumping sewage on to popular ice fishing lake

A local CO told Bring Me The News it's people in newer, RV-style wheel houses.

Alejandro Rios and Michael Steward

Reward offered for information on 2021 double fatal shooting in St. Paul

It's been a year since Alejandro Rios and Michael Stewart were found dead on the sidewalk.

Peyton Manning John Randle Twitter

What was Peyton Manning doing in Minnesota?

It's apparently for an upcoming episode of his TV show, "Peyton's Place."

covid-19, coronavirus

Minnesota's COVID-19 update for Tuesday, January 25

The test positivity rate has dropped for the first time since before Christmas.

liz collin wcco youtube screengrab

Liz Collin reveals she is leaving WCCO

"Thank you for trusting me to tell your stories," she wrote in Tuesday's announcement.

jimmy john's rochester antimask rant guy

Video: Man harasses Jimmy John's workers, wishes death on them over mask mandate

"When are you going to start using that brain inside of your head," the man asks.


Does social media have any place in business?

Social media is all the rage. But does is help to make meaningful business connections? Help find a new job? Or help find answers to pressing needs or questions?

Minneapolis top city for social media jobs

The online publication, All Twitter, says Minneapolis has the 13th-highest volume of social media jobs. The salary for a blogger in the Twin Cities can range from $16,000 – $44,000. A social media marketing manager in Minneapolis is the best paid position with a range of $54,000 to $85,000. California and the Northeast dominate the top five places.

MOA officials: no evidence mall brawl organized through social media

Mall of America officials say they monitor Twitter and other social media outlets and there's no indication the series of fights there Monday were organized ahead of time. While they don't know exactly what triggered the extended brawl they say the large number of shoppers and rumors that famous rap stars were there contributed to a tense atmosphere.

Feds giving Mayo Clinic $60 million to improve health care

Rochester-based Mayo will share the grant money from the U.S. Center for Medicare and Medicaid Innovation to fund health-reform efforts aimed at improving patient care and management. Mayo Clinic expects the $60 million taxpayer investment to generate nearly $173 million in savings. The Post Bulletin has details on the three projects funded by the grant.

Mayo Clinic confident it will "redefine health care"

The Post Bulletin reports the Rochester-based clinic plans to spend $3.5 billion on capital investments system-wide over the next five years. Sixty percent of that money will be used for equipment, researchers and technology. The remaining 40 percent will go towards construction projects.