Mayo's stake in social media transforms health care communication

Author:
Updated:
Original:

Nine years after wading into the social media space with a flip cam and a WordPress account, the world's most recognizable health care organization finds Facebook is deepening relationships with its patients.

Lee Aase, Mayo Clinic's social media guru, says the Rochester-based institution always took the 'start small-think big' approach. He points out even relatively staid videos with content about specific ailments can find a significant audience of people who have a deep, personal connection.

Aase says Mayo Clinic's Center for Social Media began as a way to expand reach to patients and quickly became a method for strengthening the brand while also giving patients a touchstone for their own care.

The intersection of medical procedures and social media such as Twitter can sometimes lead to oversharing, something Aase says Mayo is working to avoid, partly because of the maze of medical privacy issues.

Aase spent time Thursday at Suite 520 in downtown Minneapolis - home to BringMeTheNews and our partners at GoKartLabs - explaining how Mayo's social outreach enhances its connection with patients.

Next Up

Water

Child hospitalized after drowning in Ham Like

Their current condition is not known.

pontoon

Man dies after falling from pontoon, being swept under boat

Friends believe he struck the motor while under the boat.

William_O'Brien_State_Park_-_panoramio

Man drowns in St. Croix River at William O'Brien State Park

It's not clear what caused the 46-year-old to go under.

ATV

Man, 66, dies after his ATV was hit by a minivan on highway

It happened in Renville County Friday evening.

Screen Shot 2021-06-12 at 10.09.06 AM

Rochester suddenly shuts down recently opened parking ramp

Original plans for the parking lot included housing above it, but issues with construction prevented it from being built.

Mudcat Grant

Former Twins pitcher Jim "Mudcat" Grant dies at 85

Grant was a critical piece of the 1965 AL Championship team but did much more.

sprinkler water

Lake Elmo among latest MN cities to implement outdoor watering ban

The ban prohibits automatic or mechanical watering outdoors in an effort to conserve water during the period of extreme heat.

LRT trail in Hopkins.

Police: Suspect assaulted woman on LRT trail in Hopkins

They're asking for the public's help tracking him down.

Related

Does social media have any place in business?

Social media is all the rage. But does is help to make meaningful business connections? Help find a new job? Or help find answers to pressing needs or questions?

Minneapolis top city for social media jobs

The online publication, All Twitter, says Minneapolis has the 13th-highest volume of social media jobs. The salary for a blogger in the Twin Cities can range from $16,000 – $44,000. A social media marketing manager in Minneapolis is the best paid position with a range of $54,000 to $85,000. California and the Northeast dominate the top five places.

Feds giving Mayo Clinic $60 million to improve health care

Rochester-based Mayo will share the grant money from the U.S. Center for Medicare and Medicaid Innovation to fund health-reform efforts aimed at improving patient care and management. Mayo Clinic expects the $60 million taxpayer investment to generate nearly $173 million in savings. The Post Bulletin has details on the three projects funded by the grant.

MOA officials: no evidence mall brawl organized through social media

Mall of America officials say they monitor Twitter and other social media outlets and there's no indication the series of fights there Monday were organized ahead of time. While they don't know exactly what triggered the extended brawl they say the large number of shoppers and rumors that famous rap stars were there contributed to a tense atmosphere.

Mayo Clinic confident it will "redefine health care"

The Post Bulletin reports the Rochester-based clinic plans to spend $3.5 billion on capital investments system-wide over the next five years. Sixty percent of that money will be used for equipment, researchers and technology. The remaining 40 percent will go towards construction projects.