Mayo's stake in social media transforms health care communication

Author:
Updated:
Original:

Nine years after wading into the social media space with a flip cam and a WordPress account, the world's most recognizable health care organization finds Facebook is deepening relationships with its patients.

Lee Aase, Mayo Clinic's social media guru, says the Rochester-based institution always took the 'start small-think big' approach. He points out even relatively staid videos with content about specific ailments can find a significant audience of people who have a deep, personal connection.

Aase says Mayo Clinic's Center for Social Media began as a way to expand reach to patients and quickly became a method for strengthening the brand while also giving patients a touchstone for their own care.

The intersection of medical procedures and social media such as Twitter can sometimes lead to oversharing, something Aase says Mayo is working to avoid, partly because of the maze of medical privacy issues.

Aase spent time Thursday at Suite 520 in downtown Minneapolis - home to BringMeTheNews and our partners at GoKartLabs - explaining how Mayo's social outreach enhances its connection with patients.

Next Up

Screen Shot 2020-11-27 at 6.26.50 PM

Minnesota nurse's story about her battle with COVID-19 goes viral

A month later, Ashley Walter is on a hard road to recovery.

Adam Thielen

Report: Still on COVID-19 list, Thielen not expected to play Sunday

Thielen was placed on the COVID-19/Reserve list on Monday.

Image from iOS (19)

Mask-wearing, distancing a common sight on MOA's Black Friday

Thousands of shoppers were out and about on Black Friday despite the COVID-19 situation.

Tim Walz

Gov. Tim Walz, MDH react to record-setting COVID-19 deaths

Minnesota can expect further bad news over the coming weeks.

covid-19, coronavirus

Record 101 COVID-19 deaths reported in Minnesota

The figures are from Wednesday, with no update provided on Thanksgiving.

Screen Shot 2020-11-27 at 9.29.12 AM

Target reveals its 'Cyber Week' online deals

The sales will run from Nov. 29 to Dec. 5.

Minneapolis police

Mayor Frey, Minneapolis police chief reveal new 'no-knock' policy

The new policy for Minneapolis Police Department was announced Wednesday.

Teddy Bridgewater

Coller: It's a what-if Sunday with Teddy Bridgewater's return

Matthew Coller writes a weekly Vikings column for BMTN, with more of his work found at Purple Insider.

Ambulance hospital emergency

15-month-old girl's death being investigated by police in Fargo

The child died four days after being found unresponsive.

Related

Does social media have any place in business?

Social media is all the rage. But does is help to make meaningful business connections? Help find a new job? Or help find answers to pressing needs or questions?

Minneapolis top city for social media jobs

The online publication, All Twitter, says Minneapolis has the 13th-highest volume of social media jobs. The salary for a blogger in the Twin Cities can range from $16,000 – $44,000. A social media marketing manager in Minneapolis is the best paid position with a range of $54,000 to $85,000. California and the Northeast dominate the top five places.

Feds giving Mayo Clinic $60 million to improve health care

Rochester-based Mayo will share the grant money from the U.S. Center for Medicare and Medicaid Innovation to fund health-reform efforts aimed at improving patient care and management. Mayo Clinic expects the $60 million taxpayer investment to generate nearly $173 million in savings. The Post Bulletin has details on the three projects funded by the grant.

MOA officials: no evidence mall brawl organized through social media

Mall of America officials say they monitor Twitter and other social media outlets and there's no indication the series of fights there Monday were organized ahead of time. While they don't know exactly what triggered the extended brawl they say the large number of shoppers and rumors that famous rap stars were there contributed to a tense atmosphere.

Mayo Clinic confident it will "redefine health care"

The Post Bulletin reports the Rochester-based clinic plans to spend $3.5 billion on capital investments system-wide over the next five years. Sixty percent of that money will be used for equipment, researchers and technology. The remaining 40 percent will go towards construction projects.