McDonald's apologizes for mistranslated billboards

The fast-food restaurant plans to correct a pair of billboards in St. Paul written in the Hmong language next week. The McDonald breakfast signs read, "Yuavtxhawbpabraukojsawv yuavntxivzograukoj mus," which loosely translates to say, "Coffee gets you up, breakfast gets you going." However, members of the Hmong community tell the Pioneer Press the text "doesn't make sense" and "there should definitely be spaces in between those words."
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The fast-food restaurant plans to correct a pair of billboards in St. Paul written in the Hmong language next week, KARE 11 reports.

The McDonald breakfast signs read, "Yuavtxhawbpabraukojsawv yuavntxivzograukoj mus," which loosely translates to say, "Coffee gets you up, breakfast gets you going."

However, members of the Hmong community tell the Pioneer Press the text "doesn't make sense" and "there should definitely be spaces in between those words."

McDonald's released the following statement Tuesday afternoon:

"We strive to reach our guests in relevant ways including the use of in-language messaging. While it was our intention to create a special message for our Hmong population in Minnesota, we now realize that an error was made in the translation of "Coffee Gets You Up, Breakfast Gets You Going." It was not our intention to offend anyone and we apologize for the error. We are working with our local advertising agency to correct these billboards and will re-post next week."

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