Updated:

Mar 8, 2018

Original:

Jun 13, 2013

Microsoft to open mini-stores inside Best Buys

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Microsoft and Best Buy announced a plan Thursday to create 600 Windows stores within Best Buy retail locations in the United States and Canada, the New York Times reports.

The Windows stores, at 1,500 to 2,200 square feet, will be the biggest stores-within-a-store at Best Buy, the Times notes.

Best Buy has similar dedicated store-within-a-stores for Samsung, and it has had a longstanding similar deal with Apple.

Microsoft hopes selling exclusively Windows-based tablets and computers and other Microsoft products at the Minnesota-based retailer's outlets will revitalize sales of its flagship operating system, Reuters reports. For its part, Best Buy has been looking for new ways to fight online and discount rivals and boost in-store traffic, sales and profitability, Reuters notes.

Forbes reports that it's a critically strategic move with several drawbacks. The new ventures will effectively replace Best Buy computer departments, Forbes notes.

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Best Buy celebrates the grand re-opening of its remodeled Richfield store this weekend. The store's size was reduced by 20 percent. Shelf heights are lower. Less merchandise is stored on the sales floor and skylights provide natural light. If it succeeds, the Richfield store could be a model for many of the reeling retail chain's other outlets.

The retailer on Thursday morning announced it will close 50 big-box stores and ax 400 corporate and support jobs, Reuters is reporting.

Best Buy is about to employ its new strategy of more – but smaller – storefronts, the Pioneer Press reports. The electronics giant aims to open new 2,500-square-feet Best Buy Mobile locations this fall, in Roseville, Woodbury, Stillwater, Maplewood, Richfield, Brooklyn Center and Burnsville.

The retailer over the weekend released a list of the stores it plans to close. Best Buy also cut hundreds of corporate jobs and trimmed about $800 million in costs.

The Post Bulletin reports employees at the south location in Rochester were notified it will close May 12. Best Buy built the store less than five years ago. It's among the 50 stores the Richfield-based electronics retailer is closing to cut costs.

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