For all their eco-friendly viewpoints, millennials aren't great at being green at home.
That's the conclusion of a Sheldon Group study that found just 34 percent of millennials regularly recycle newspapers, cardboard, plastic bottles and aluminum cans.
This is compared to 52 percent who recycle among all age groups.
This is quite the surprise, considering the same survey found millennials are the age group most worried about climate change and its impact on their lives as well as those of their future/current children.
Similarly, millennials are less likely to bring their own reusable bag grocery shopping, and don't adjust the thermostat as often to save energy, compared to older adults.
Why is this?
Now before we get all "millennials are terrible," that's not to say the generation is completely turned off to green practices.
It's just a case of different priorities.
Millennials don't believe the green efforts you can make at the individual level will have a significant impact on preventing catastrophic climate change; instead, they think the major effort needs to come at the corporate level.
So millennials are more likely to spend their money at companies with good environmental records, and are more likely to lobby companies to make positive green changes.
"Millennials are pushing companies to make a positive impact on the world because they believe global problems are too big for individuals to solve," said Suzanne Shelton, president and CEO of The Shelton Group said in a press release.
"Millennials see spending money with these companies as another form of activism. It's crowdsourcing by consumerism," she adds.
So if you're the owner of a business that's trying to appeal to millennials, you need to be green to make green.