Skip to main content

Minnesota sobriety groups ready for battle over new powdered alcohol drink

  • Author:
  • Updated:

A new type of alcohol greenlit two weeks ago by the federal government has Minnesota parents and advocates worried.

That’s because the powdered – yes, powdered – alcohol comes in kid-friendly flavors, packaged in a size that can fit into a pocket. Just add water and you have instant cocktails.

According to maker Lipsmark, Palcohol contains either premium vodka or premium Puerto Rican rum:

V and R can be used two ways. One way is by adding five ounces of your favorite mixer to make a Rum and Coke, Vodka and Orange Juice, etc. Another option is adding five ounces of water to the powder and then adding a flavored drink powder to make it any flavor you want. The result is equivalent to one average mixed drink.

The four cocktail versions are:

• Cosmopolitan
• Mojito
• Powderita - tastes just like a Margarita
• Lemon Drop

The company plans to release six versions of the powdered drink for sale this fall. It’ll be sold in a pouch, equivalent to one shot of booze and containing around 10 to 12 percent alcohol per volume.

The federal Alcohol and Tobacco Tax and Trade Bureau gave Palcohol “label approval” April 8.

But Palcohol surrendered the approval after federal officials told the Associated Press late Monday that the approvals were issued in error.

KSTP reports advocates are concerned about the new powdered alcohol tempting kids to drink.

“This is devastating,” Minnesota Adult and Teen Challenge counselor Adam Pederson told KSTP. "It seems like we battle a new trend every day."

Business Insider reports Palcohol is directly targeting sporting events and concert audiences, assuring potential users that there is nothing worse than watching football or a live music event sober. What, after all, is football without alcohol?

Read more about Palcohol

Palcohol isn’t the first powdered alcohol product. The AP reports John Coupland, a professor of food science at Penn State University, noted that there have been multiple patents filed on powdered alcohols over the years. One by General Foods Corp. in the 1970s says the product is made by absorbing the ethanol onto some sort of carbohydrate powder.

After media reports surfaced about the possibilities of snorting Palcohol, the company website quickly cautioned against snorting:

11. Can I snort it? We have seen comments about goofballs wanting to snort it. Don't do it! It is not a responsible or smart way to use the product. To take precautions against this action, we've added volume to the powder so it would take more than a half of a cup of powder to get the equivalent of one drink up your nose. You would feel a lot of pain for very little gain. Just use it the right way.

Next Up

Flickr - police lights squad siren - Edward Kimmel

Minneapolis teen charged in carjacking, chase that left 2 dead

Two 16-year-olds died when the SUV they crashed in was split in half.


Minnesota woman who pointed gun at officer sentenced to 10 years in prison

The sheriff's deputy shot the woman multiple times in the incident.


Who left tires all over the road in Forest Lake?

Authorities said they would "love to chat" with the people responsible.


Ex-cop Kueng sentenced to 3½ years in prison in killing of George Floyd

Kueng pleaded guilty to aiding and abetting second-degree manslaughter in October.


Effort to support flu-stricken boy who spent his birthday on ventilator

The 10-year-old has been on a ventilator after complications followed.


What's the latest on next week's major snowstorm system?

The storm is coming. It's just a matter of where the biggest snow totals occur.

Screen Shot 2022-12-09 at 12.01.44 PM

Twin Cities radio host Matt McNeil seriously injured in crash

A post on his social media account says he'll recover.

Screen Shot 2022-12-09 at 12.48.55 PM

Marshalls in downtown Minneapolis to close its doors to shoppers

The company confirmed it will be open until mid-January.

Screen Shot 2022-12-09 at 9.45.35 AM

Boys aged 12 and 14 arrested after fleeing police in stolen car

The two boys were charged with felony fleeing in a motor vehicle and receiving stolen property.


Heavy snow brings multiple crashes to southern Minnesota roads

The snowfall is expected to end sometime Friday morning.

Cheetah Pizza

Edina pizza joint quietly closes after 38 years

The restaurant was located at 5125 Edina Industrial Blvd.