A Minneapolis-based store is ditching online shopping to focus on its stores, bucking the trend of many retailers that are continually stepping up their online presence.
Patina, a household accessories store, posted a message on its website saying, "After careful consideration, Patina has decided to discontinue the online shopping cart. We want to concentrate on what we do best – the store experience."
The company is constantly updating and changing its inventory, which has made having an online store challenging, the company said, according to the Pioneer Press. So it's putting its focus on keeping stores stocked.
It plans to update its website after the new year, according to its website.
Patina opened in 1993, and has grown to seven shops in the Twin Cities, including in Minneapolis, St. Paul, Golden Valley and Woodbury, its website says.