Minnesota-based burger joint serving up new locations - Bring Me The News

Minnesota-based burger joint serving up new locations

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The owners of the Minnesota-based restaurant chain My Burger are planning on cooking up more locations next year, the Minneapolis-St. Paul Business Journal reports.

The fast-casual burger joint was started by Larry and Caryl Abdo in the skyway level of the Six Quebec building in downtown Minneapolis in 2004.

Currently with three Minneapolis locations, the business plans to expand to two metro more locales in 2014 and five more after that.

The couple and their son, John, who is president of the company, have raised $700,000 from investors since April, the Business Journal says. They will use the money to expand their concept further, with the goal of opening 10 stores in the Twin Cities by 2016.

The long-term vision of the company is to branch out into the Midwest with 50 to 100 locations.

John Abdo said the company's strategy is to adapt their restaurants to fit a neighborhood's characteristics as a way separate themselves from national burger chains in the area.

My Burger is apparently satisfying critics' appetites. A restaurant review last month in the Star Tribune preferred the Minneapolis chain over many notable competitors.

"While I wouldn’t say that the My Burger burger merits a journey from, say, Lakeville or Maple Grove, it’s certainly worth selecting over the next-closest chain," food critic Rick Nelson writes. "Or even the next-next-closest chain."

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